China
14 January, 2021
Digital advertising revenue grew by almost 23% in 2020, making short video, e-commerce, and social media the platforms most in demand by Chinese marketers.
Articles
28 October, 2020
The results from R3’s 2020 China PR Agency Scope study show that even though agency-client relationships have increased in duration by one-year since 2018, PR
Articles
27 October, 2020
This article was written by Shufen Goh and was first published in Campaign We have just wrapped up our CMO Outlook survey for 2020, and the consensus
Articles
13 October, 2020
Greg Paull, Co-founder and Principal of R3 presented to the Australian Association of National Advertisers (AANA) on the topic of new marketing techniques being embraced
Articles
6 October, 2020
This article was written by Shufen Goh, Co-founder & Principal at R3 It’s been 50 years since the economist Milton Friedman published an essay in
Articles
29 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 Surely now is the moment for more transparency. There seems to be a gross
Articles
18 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 Each time we sit through a media pitch, we never fail to be impressed
Articles
16 September, 2020
Global media inflation is expected to hold at +3.3% for 2020 according to a new study led by independent marketing consultancy, R3. US media inflation
Articles
8 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 With the economy in flux, marketers are faced with deciding how best to slice
Articles
1 September, 2020
This article first appeared in Marketing Interactive. In a conversation with Marketing, R3’s founder Shu Fen Goh said it is important to distinguish between an
Articles
27 August, 2020
This article was written by Greg Paull, Co-founder & Principal, R3. Just when Zero Based Budgeting (ZBB) thought it was out, coronavirus pulls it back
China
10 August, 2020
With summer break coming to an end, will the buzz generated during this period start to fade? Summer break is usually a peak time for
Articles
4 August, 2020
This article was written by Greg Paull, Co-founder & Principal, R3. Let’s talk about health. Not the “health” that has fed our insatiable appetite for
Articles
4 August, 2020
Creative Agencies Continue to Have to Do More with Less The holding companies might be losing as much as 23% of their revenue year-on-year, but
Articles
27 July, 2020
This article on the growth of e-commerce livestreaming was written by Greg Paull and first featured in MARKETING Weekender Retailers are hurting. In-store sales are
Relationships
27 July, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Moving the shopping experience to social networks
Articles
20 July, 2020
This article on innovations in creative production was written by Greg Paull and first featured in MARKETING Weekender Imagine an ad shot in four hours
Articles
8 July, 2020
This was originally published by AWARE. Compelling, effective advertising must reflect certain realities about our lives. Yet in promising to reflect reality, our ads end
Articles
6 July, 2020
This article was written by Greg Paull, co-founder & Principal, R3 Our industry has officially entered a new era, and the impact is clearly visible.
Articles
5 June, 2020
This article is by Shufen Goh, Co-founder & Principal at R3. When we started CMO Outlook in partnership with Campaign, the intent was to support
