Articles
Media as a Force for Good and a Force for Growth?
6 October, 2020
This article was written by Shufen Goh, Co-founder & Principal at R3 It’s been 50 years since the economist Milton Friedman published an essay in
Insights Articles
Articles
It’s Time to Clear The Air on Agency Audits
29 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 Surely now is the moment for more transparency. There seems to be a gross
Articles
Making Media Agency Tools Work Harder
18 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 Each time we sit through a media pitch, we never fail to be impressed
Articles
Global Media Inflation to Hold at +3.3% for 2020, Based on New Survey
16 September, 2020
Global media inflation is expected to hold at +3.3% for 2020 according to a new study led by independent marketing consultancy, R3. US media inflation
Articles
How Measurement Leads to A Better Marketing Mix
8 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 With the economy in flux, marketers are faced with deciding how best to slice
Articles
Analysis: Are Clients Valuing Social Media Agency’s Work Right?
1 September, 2020
This article first appeared in Marketing Interactive. In a conversation with Marketing, R3’s founder Shu Fen Goh said it is important to distinguish between an
Articles
The Return of ZBB
27 August, 2020
This article was written by Greg Paull, Co-founder & Principal, R3. Just when Zero Based Budgeting (ZBB) thought it was out, coronavirus pulls it back
China
R3 China Celebrity Index, July 2020
10 August, 2020
With summer break coming to an end, will the buzz generated during this period start to fade? Summer break is usually a peak time for
Articles
Overcoming FOFO (The Fear of Finding Out)
4 August, 2020
This article was written by Greg Paull, Co-founder & Principal, R3. Let’s talk about health. Not the “health” that has fed our insatiable appetite for
Articles
New Business Remains Resilient Despite Decrease of 10% in H1 2020
4 August, 2020
Creative Agencies Continue to Have to Do More with Less The holding companies might be losing as much as 23% of their revenue year-on-year, but
Articles
Marketing Is Making Shopping Social with Livestreaming
27 July, 2020
This article on the growth of e-commerce livestreaming was written by Greg Paull and first featured in MARKETING Weekender Retailers are hurting. In-store sales are
Relationships
Marketers Are Making Shopping Social with Livestreaming
27 July, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Moving the shopping experience to social networks
Articles
Can Great Creative Work Be Made with Less?
20 July, 2020
This article on innovations in creative production was written by Greg Paull and first featured in MARKETING Weekender Imagine an ad shot in four hours
Articles
Gender in Singapore Advertising: A Study by AWARE and R3
8 July, 2020
This was originally published by AWARE. Compelling, effective advertising must reflect certain realities about our lives. Yet in promising to reflect reality, our ads end
Articles
3 Ways Marketers Can Reduce Risk in the Agency Pitch Process
6 July, 2020
This article was written by Greg Paull, co-founder & Principal, R3 Our industry has officially entered a new era, and the impact is clearly visible.
Articles
CMO Outlook: Building Trust to Build Effectiveness
5 June, 2020
This article is by Shufen Goh, Co-founder & Principal at R3. When we started CMO Outlook in partnership with Campaign, the intent was to support
Articles
Three Lessons from China’s COVID-19 Recovery Playbook
11 May, 2020
This article was written by Greg Paull, Co-founder and Principal, R3, and originally appeared in Adweek. China is approximately three-months ahead of the world in
Articles
Marketing M&A Stalls As Pandemic Disrupts Deal-making
21 April, 2020
"2020 is going to be a complete reset on M&A. The holding groups are going to face too many internal liquidity issues to rely on
Articles
Getting Marketing Structure Right in High-growth Markets
20 April, 2020
China and Southeast Asian markets are major opportunities for growth, but the speed of change is a challenge to marketers whose current ways of working
Articles
China Post-Lockdown: Key Strategies SEA Brands Need To Put In Place Now
15 April, 2020
According to the recent "COVID-19 Marketing Best Practice" white paper by R3, Starbucks China has been rolling out its online retail experiences, Starbucks Now and
