Articles
Talent Issues Force Agencies to Stay Selective
14 November, 2022
Adweek - Pitch consultancies like R3 have seen new business decreasing as a recession looms. According to R3’s analysis, the average U.S. pitch value declined ...
Insights Articles
Articles
What Netflix & Disney+ Ad-supported Tiers Mean for the TV Ad World
1 November, 2022
Campaign - With streaming giant Netflix about to launch its Basic with Ads plan later this week, and Disney+ bringing in its own ad-supported tier ...
Articles
Go Fishing for Digital Talent During the Tech Crash
24 August, 2022
Campaign - Big Tech companies are being forced to make big changes to their business as the economy and data privacy regulations are wreaking ...
Articles
Pitch imperfect: Adland struggling to balance hunt for business with sustainable workloads
17 August, 2022
Campaign - At a recent pitch for a creative agency of record for a multinational consumer goods brand in Southeast Asia, over 100 agencies ...
Articles
Omnicom Group launches gaming unit for in-game advertising, influencer marketing
17 August, 2022
AdAge - According to eMarketer, Americans spent $47 billion on gaming software and services in 2021. Gaming analytics firm Newzoo said that the number ...
Articles
Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry
9 August, 2022
Digiday - Advertising agency executives and pitch consultants say overall marketers appear to be cautious, pulling back on budget and focusing on project work ...
Articles
Will the ad industry benefit from Big Tech’s layoffs?
2 August, 2022
Campaign - In a changing talent marketplace, Campaign US asked industry leaders: Given the war for talent, do the recent hiring freezes and layoffs ...
Articles
Project vs retainer: Which is better to manage burnout, creativity, and profitability?
29 July, 2022
Campaign - Retainer contracts, where agencies are signed up to deliver creative and media services in the long term, has steadily given way to ...
Articles
‘This isn’t a theoretical construct’: Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion
27 July, 2022
Digiday - Over the last year, Brainlabs has bought marketing services companies in Canada and India. And it remains on the lookout for businesses ...
Articles
Why Big Agencies are Investing in Supply Chain and Inventory Services
18 July, 2022
Marketing Dive - Though advertising agencies have long pushed for a seat at the table where they would have a greater understanding of their ...
Articles
Layoffs are hitting the ad industry: Here are 8 companies that have cut staff so far, including Oracle and AppLovin
18 July, 2022
Business Insider - Marketing is typically the first expense companies cut in economic downturns or times of uncertainty. A Gartner study found that marketing ...
Articles
How a pharma company created an in-house creative team from scratch
14 July, 2022
Campaign - Marketers are being more aggressive in building out in-house teams, with 53% of brands already embedding in-house capabilities that operate independently from ...
Articles
Will the loss of data interoperability impact media reviews?
12 July, 2022
Campaign - When advertisers review their media accounts with agencies today, their biggest concern and challenge is addressing the types of customer data platforms ...
Articles
Agencies Desperately Desire Better Feedback From Brands After New Business Pitches
11 July, 2022
Adweek - Ghosting is just part of a larger feedback problem agencies face when dealing with potential clients during a pitch. Agencies want the ...
Articles
WFA: The Rise of Freelance Talent
7 July, 2022
WFA - Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of ...
Articles
‘Everything is getting squeezed’: Half a year in, the economic crisis is contorting ad spending
7 July, 2022
Digiday - Think about it: the cost of linear TV is rising because people are watching more on demand while the cost of on ...
Articles
Why Marketers Are Aggressively Building In-House Teams
11 May, 2022
Campaign Asia Pacific - 'The great resignation'—or if your company is observing this as a glass-half-full situation, 'the great attraction'—was on the lips of ...
Articles
To Defend or Not to Defend—That Is the Question for Incumbent Agencies
10 May, 2022
Adweek - Data confirms that jarring reality. Just 15% of agency incumbents retained business amid reviews in 2021, according to marketing consultancy R3. And the ...
