Articles
APAC Account Moves Rise In Value
20 January, 2011
APAC Account Moves Rise In Value
Articles
20 January, 2011
APAC Account Moves Rise In Value
Articles
1 January, 2011
Are You Really Measuring Your Social Media Related Cases: Helping McDonald's Measure Their Media
China
1 January, 2011
China Marketers Demand More Digital Benchmarking
China
1 January, 2011
China Mobile, Nokia Lead China's Top 50 Most Engaging Brands
China
1 January, 2011
Companies Facing Challenges in China
Articles
1 January, 2011
As Japan Rebuilds, Will China Return? While Japanese start the recovery process at home, local companies are struggling to regain confidence in overseas markets, especially ...
Articles
1 January, 2011
How To Better Measure And Improve Marketing ROI
Articles
3 December, 2010
Measuring Social Media Related Cases: Helping Singtel with Their Total Agency ManagementHelping McDonald's Measure Their Media
Articles
30 November, 2010
Long-term client agency partnerships may seem a thing of the past, but those who stay committed often find it a far more rewarding experience. Click ...
China
27 August, 2010
Media Magazine China Auto IWOM Report Related Cases: Helping a Global Automaker Align Their Agencies
China
9 August, 2010
Online WOM influences auto sales in China Related Cases: Helping a Global Automaker Align Their Agencies
China
30 April, 2010
Local Companies Lead CSR Perception in China
China
31 March, 2010
New study shows multinational and local companies engaging more agencies; more specialization • Agency specialization is now sought as clients engage multiple agencies • Low perception of ...
China
31 March, 2010
Study Shows China Marketers Investing More Than Any Other Market
China
31 March, 2010
China Mobile Nike lead engagement in China
Articles
31 March, 2010
According to a new study, the relationships between marketers and their various agencies are proving more challenging than ever, and low satisfaction levels are leading ...
Articles
31 March, 2010
Which Brands Are Loved by Chinese Consumers
China
11 March, 2010
Shanghai – The relationship between marketers and their agencies are more challenging in China, with low satisfaction levels leading to shorter partnerships, a study by ...
China
10 March, 2010
China marketers employing more agencies than ever before