Articles
Region saw 40 per cent more pitches in 2012,representing US$655 million
8 February, 2013
Asia Pacific- 2012 was the most active year for new business in the decade that pitch consultant R3 has been tracking media and creative pitches ...
Insights Articles
China
Coke gets Olympic boost in China
29 August, 2012
BEIJING: Coca-Cola's sponsorship of the London Olympic Games has generated a 61% spontaneous awareness level among Chinese consumers, bettering the brand's gains from Beijing 2008. ...
China
China marketers get no relief from high media inflation (17%) for 201
18 June, 2012
• R3 study covering sixteen leading marketers and agencies • Average inflation level across all media forecast at 17% • Provincial Satellite TV most affected ...
China
Beyond Beijing: Marketers, Agencies in China Target Lower Tiers
11 June, 2012
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a cold snowing January morning in ...
Articles
Apple and China Mobile Dominate Engagement in China
5 June, 2012
Both brands increase engagement by 20%+ in last three months • Nike, Coca-Cola and Yili make up the top five, all soon to leverage Olympics ...
China
Apple tops China brand charts
4 June, 2012
BEIJING: Apple, China Mobile and Nike are regarded as the most engaging brands by Chinese consumers, according to analysis by R3, the consultancy. R3, the ...
Articles
Agency payment models slow to change
10 May, 2012
NEW YORK: Agency remuneration models are proving slow to change, with less than 5% of major advertisers currently using value-based payments, a study has revealed. ...
Articles
ANA: Two-Thirds of Global Marketers to Change Agency Compensation
9 May, 2012
As many as two-thirds of global marketers plan to change their agency compensation this year, according to a survey by the Association of National Advertisers ...
Articles
Perfect Ratio of ‘Nonworking’ to ‘Working’ Spend Is an Illusion
7 May, 2012
Perfect Ratio of 'Nonworking' to 'Working' Spend Is an Illusion As Marketers Hunt for Cost Cuts in Content-Creation Fees, Some Argue it's Not a Move ...
Articles
Chinese marketers to raise digital spend but demand more accountability
23 April, 2012
Chinese marketers to raise digital spend but demand more accountability
China
Chinese firms seek digital benchmarking
16 April, 2012
Many brand owners in China want more transparency on the costs of purchasing digital ads, according to new figures from R3 and Admaster. According to ...
China
The Social Exchange: Top companies in China are using social media and celebrities to drive their marketing
21 March, 2012
The Social Exchange: Top companies in China are using social media and celebrities to drive their marketing Related Cases: Helping McDonald's Measure Their Media
China
Brands ask more of agencies in China
8 March, 2012
Chinese brand owners are more likely to be dissatisfied with advertising agencies than their overseas counterparts, a study has shown. R3:GC, a joint venture between the ...
China
China Marketers Finally Put People First
6 March, 2012
NEW STUDY SHOWS MULTINATIONAL AND LOCAL COMPANIES VALUE AGENCY PEOPLE MORE THAN EVER BEFORE. • Local agencies outperforming multinationals now in many area, especially digital • Less ...
China
Chinese marketers adopt ‘concubine mindset’ with agencies: R3
5 March, 2012
Chinese marketers adopt 'concubine mindset' with agencies: R3By Jenny Chan on Mar 5, 2012 (21 hours ago) SHANGHAI - An updated R3:GC study shows around ...
Articles
Coca-Cola, Adidas and BMW lead 2012 Olympic perception in China
19 December, 2011
Coca-Cola, Adidas and BMW lead 2012 Olympic perception in China Related Cases: Helping Coca-Cola Become More IntegratedHelping BMW Identify the Best Partners
China
Taobao, Baidu, Q-Zone lead as China’s most engaging digital brands for Q3 2011
19 December, 2011
Taobao, Baidu, Q-Zone lead as China’s most engaging digital brands for Q3 2011
China
Apple, Nike among top brands in China
20 September, 2011
Apple, Nike among top brands in China