China
Local endorsers key in China
6 April, 2011
Local endorsers key in China
Insights Articles
Articles
Yao Ming still most engaging Chinese celebrity
1 April, 2011
Yao Ming still most engaging Chinese celebrity
China |
China
China’s 30 Most Engaging Celebrities
1 April, 2011
China's 30 Most Engaging Celebrities
China |
China
China Mobile, Nokia, Nike lead China’s most engaging brands
22 March, 2011
China Mobile, Nokia, Nike lead China's most engaging brands
China |
China
China Mobile Nokia Nike lead China’s 50 Most Engaging Brands
22 March, 2011
China Mobile Nokia Nike lead China's 50 Most Engaging Brands
China |
China
Relationships are short among PR agencies in China
10 February, 2011
Relationships are short among PR agencies in China
Articles
APAC Account Moves Rise In Value
20 January, 2011
APAC Account Moves Rise In Value
Asia Pacific |
Articles
Are You Really Measuring Your Social Media
1 January, 2011
Are You Really Measuring Your Social Media Related Cases: Helping McDonald's Measure Their Media
China
China Marketers Demand More Digital Benchmarking
1 January, 2011
China Marketers Demand More Digital Benchmarking
China |
China
China Mobile, Nokia Lead China’s Top 50 Most Engaging Brands
1 January, 2011
China Mobile, Nokia Lead China's Top 50 Most Engaging Brands
China |
China
Companies Facing Challenges in China
1 January, 2011
Companies Facing Challenges in China
China |
Articles
As Japan Rebuilds, Will China Return?
1 January, 2011
As Japan Rebuilds, Will China Return? While Japanese start the recovery process at home, local companies are struggling to regain confidence in overseas markets, especially ...
China |
Articles
How To Better Measure And Improve Marketing ROI
1 January, 2011
How To Better Measure And Improve Marketing ROI
Articles
Measuring Social Media
3 December, 2010
Measuring Social Media Related Cases: Helping Singtel with Their Total Agency ManagementHelping McDonald's Measure Their Media
Articles
A Promiscuous Relationship
30 November, 2010
Long-term client agency partnerships may seem a thing of the past, but those who stay committed often find it a far more rewarding experience. Click ...
China
Media Magazine China Auto IWOM Report
27 August, 2010
Media Magazine China Auto IWOM Report Related Cases: Helping a Global Automaker Align Their Agencies
China |
China
Online WOM influences auto sales in China
9 August, 2010
Online WOM influences auto sales in China Related Cases: Helping a Global Automaker Align Their Agencies
China |