China
Local endorsers key in China
6 April, 2011
Local endorsers key in China
Articles
1 April, 2011
Yao Ming still most engaging Chinese celebrity
China
1 April, 2011
China's 30 Most Engaging Celebrities
China
22 March, 2011
China Mobile, Nokia, Nike lead China's most engaging brands
China
22 March, 2011
China Mobile Nokia Nike lead China's 50 Most Engaging Brands
China
10 February, 2011
Relationships are short among PR agencies in China
Articles
20 January, 2011
APAC Account Moves Rise In Value
Articles
1 January, 2011
Are You Really Measuring Your Social Media Related Cases: Helping McDonald's Measure Their Media
China
1 January, 2011
China Marketers Demand More Digital Benchmarking
China
1 January, 2011
China Mobile, Nokia Lead China's Top 50 Most Engaging Brands
China
1 January, 2011
Companies Facing Challenges in China
Articles
1 January, 2011
As Japan Rebuilds, Will China Return? While Japanese start the recovery process at home, local companies are struggling to regain confidence in overseas markets, especially ...
Articles
1 January, 2011
How To Better Measure And Improve Marketing ROI
Articles
3 December, 2010
Measuring Social Media Related Cases: Helping Singtel with Their Total Agency ManagementHelping McDonald's Measure Their Media
Articles
30 November, 2010
Long-term client agency partnerships may seem a thing of the past, but those who stay committed often find it a far more rewarding experience. Click ...
China
27 August, 2010
Media Magazine China Auto IWOM Report Related Cases: Helping a Global Automaker Align Their Agencies
China
9 August, 2010
Online WOM influences auto sales in China Related Cases: Helping a Global Automaker Align Their Agencies