Coke gets Olympic boost in China

29 August, 2012

BEIJING: Coca-Cola's sponsorship of the London Olympic Games has generated a 61% spontaneous awareness level among Chinese consumers, bettering the brand's gains from Beijing 2008. ...

Coke gets Olympic boost in China2019-12-03T19:32:48+08:00


Chinese firms seek digital benchmarking

16 April, 2012

Many brand owners in China want more transparency on the costs of purchasing digital ads, according to new figures from R3 and Admaster. According to ...

Chinese firms seek digital benchmarking2019-12-03T19:22:41+08:00
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