China

Chinese firms seek digital benchmarking

16 April, 2012

Many brand owners in China want more transparency on the costs of purchasing digital ads, according to new figures from R3 and Admaster. According to ...

Chinese firms seek digital benchmarking2019-12-03T19:22:41+08:00

China

Brands ask more of agencies in China

8 March, 2012

Chinese brand owners are more likely to be dissatisfied with advertising agencies than their overseas counterparts, a study has shown. R3:GC, a joint venture between the ...

Brands ask more of agencies in China2019-12-03T19:32:07+08:00

China

China Marketers Finally Put People First

6 March, 2012

NEW STUDY SHOWS MULTINATIONAL AND LOCAL COMPANIES VALUE AGENCY PEOPLE MORE THAN EVER BEFORE. • Local agencies outperforming multinationals now in many area, especially digital • Less ...

China Marketers Finally Put People First2019-12-03T19:32:00+08:00
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