Articles
27 May, 2014
This infographic covers finding from R3's 5th agencyScope survey. Based on face-to-face interviews with senior marketers covering 971 agency relationships, the following companies were nominated ...
Articles
23 May, 2014
It was a fascinating session to watch. As we were the independent consultant to a large client and its roster of agencies, we were fortunate ...
Articles
12 May, 2014
The above quote from a presenter set the theme for the annual ANA Advertising Financial Management Conference in Naples, Florida, where 400 of the world’s ...
China
10 April, 2014
While WeChat has gained exposure for its fast penetration in China and beyond, it is still yet to be truly entrenched as a dominant digital ...
Articles
7 April, 2014
This infographic covers finding from R3's 5th agencyScope survey. Amongst advertising agencies, there has been a major move from Commission to fees. But China still ...
Articles
24 March, 2014
How do we assess the commercial value of Sina Weibo? Last week, Sina Weibo finally launched its prospectus to list in the US, with—some say—the ...
China
5 March, 2014
CHINA - The nation’s marketers work with fewer agencies and stick with them for longer, finds an R3 study. Marketers in China have stepped down ...
China
5 March, 2014
BEIJING: The advertising market in China is maturing according to a new study which highlights longer agency-client relationships and a reduction in the number of ...
Articles
7 February, 2014
Asia-Pacific total agency revenue from new business declined by 11 per cent in 2013, with creative wins down by 2 per cent and media wins ...
China
16 January, 2014
Campaigns from Samsung and Xiaomi boosted their online awareness in the third quarter of 2014, according to new research which also highlighted how brand performance differed across ...
China
30 December, 2013
This is a special ‘guest repost’ of a David Wolf post from his excellent blog Silicon Hutong. For those of you who are not familiar ...
Articles
25 September, 2013
By Kate Maddox Agency searches are becoming more specialized in order to keep up with new media and advancements in technology; but at the same ...
China
23 September, 2013
From an audience perspective, digital allows the brand communication model to convert from being a monologue to a dialogue. The level of involvement required by ...
China
23 September, 2013
“By 2015, China is expected to surpass Japan as the world's number one luxury market, accounting for more than 20% of the global demand.” - ...
Articles
23 September, 2013
Content marketing has been around for over 100 years, Brands are looking for ways to differentiate themselves and content marketing is the pivot. However, this ...
China
29 August, 2013
Led by a new online campaign based around sharing, Coca-Cola was the engaging brand online in China, according to an ongoing study by marketing consultancy, ...
China
4 August, 2013
The biggest deal in industry history may not be the biggest force of change in China, where three other entities are strategically building for mainland ...
Articles
2 August, 2013
- Local agencies outperforming multinationals now in many area, especially digital - Less than two thirds of China markets satisfied with their agencies - below global norms ...
