Articles
Perfect Ratio of ‘Nonworking’ to ‘Working’ Spend Is an Illusion
7 May, 2012
Perfect Ratio of 'Nonworking' to 'Working' Spend Is an Illusion As Marketers Hunt for Cost Cuts in Content-Creation Fees, Some Argue it's Not a Move ...
Insights Articles
Articles
Chinese marketers to raise digital spend but demand more accountability
23 April, 2012
Chinese marketers to raise digital spend but demand more accountability
China
Chinese firms seek digital benchmarking
16 April, 2012
Many brand owners in China want more transparency on the costs of purchasing digital ads, according to new figures from R3 and Admaster. According to ...
China
The Social Exchange: Top companies in China are using social media and celebrities to drive their marketing
21 March, 2012
The Social Exchange: Top companies in China are using social media and celebrities to drive their marketing Related Cases: Helping McDonald's Measure Their Media
China
Brands ask more of agencies in China
8 March, 2012
Chinese brand owners are more likely to be dissatisfied with advertising agencies than their overseas counterparts, a study has shown. R3:GC, a joint venture between the ...
China
China Marketers Finally Put People First
6 March, 2012
NEW STUDY SHOWS MULTINATIONAL AND LOCAL COMPANIES VALUE AGENCY PEOPLE MORE THAN EVER BEFORE. • Local agencies outperforming multinationals now in many area, especially digital • Less ...
China
Chinese marketers adopt ‘concubine mindset’ with agencies: R3
5 March, 2012
Chinese marketers adopt 'concubine mindset' with agencies: R3By Jenny Chan on Mar 5, 2012 (21 hours ago) SHANGHAI - An updated R3:GC study shows around ...
Articles
Coca-Cola, Adidas and BMW lead 2012 Olympic perception in China
19 December, 2011
Coca-Cola, Adidas and BMW lead 2012 Olympic perception in China Related Cases: Helping Coca-Cola Become More IntegratedHelping BMW Identify the Best Partners
China
Taobao, Baidu, Q-Zone lead as China’s most engaging digital brands for Q3 2011
19 December, 2011
Taobao, Baidu, Q-Zone lead as China’s most engaging digital brands for Q3 2011
China
Apple, Nike among top brands in China
20 September, 2011
Apple, Nike among top brands in China
China
China Mobile, Apple, Coca-Cola Lead as China’s Most Engaging Brands for Q2 2011
19 September, 2011
China Mobile, Apple, Coca-Cola Lead as China’s Most Engaging Brands for Q2 2011 Related Cases: Helping Coca-Cola Become More Integrated
China
China Mobile still the most engaging brand in second quarter, 2011
19 September, 2011
China Mobile still the most engaging brand in second quarter, 2011
Articles
Chinese brands still big on CSR, less so on engagement
22 June, 2011
Chinese brands still big on CSR, less so on engagement
Articles
Nike, Apple attract highest attention levels on Weibo
9 June, 2011
Nike, Apple attract highest attention levels on Weibo
Articles
Marketing to a generation of digital wunderkinder
30 May, 2011
Marketing to a generation of digital wunderkinder
