Articles
Is Sina Weibo worth $500 million?
24 March, 2014
How do we assess the commercial value of Sina Weibo? Last week, Sina Weibo finally launched its prospectus to list in the US, with—some say—the ...
Insights Articles
China
China marketers lengthening agency relationships: R3
5 March, 2014
CHINA - The nation’s marketers work with fewer agencies and stick with them for longer, finds an R3 study. Marketers in China have stepped down ...
China
China’s advertising market matures
5 March, 2014
BEIJING: The advertising market in China is maturing according to a new study which highlights longer agency-client relationships and a reduction in the number of ...
Articles
APAC new business dropped 11 per cent in 2013: R3
7 February, 2014
Asia-Pacific total agency revenue from new business declined by 11 per cent in 2013, with creative wins down by 2 per cent and media wins ...
China
Samsung leads awareness in China
16 January, 2014
Campaigns from Samsung and Xiaomi boosted their online awareness in the third quarter of 2014, according to new research which also highlighted how brand performance differed across ...
China
David Wolf: Whom Can You Trust with your Social Media in China?
30 December, 2013
This is a special ‘guest repost’ of a David Wolf post from his excellent blog Silicon Hutong. For those of you who are not familiar ...
Articles
Agency searches focus on social, mobile and integration
25 September, 2013
By Kate Maddox Agency searches are becoming more specialized in order to keep up with new media and advancements in technology; but at the same ...
China
Digital Engagement in China
23 September, 2013
From an audience perspective, digital allows the brand communication model to convert from being a monologue to a dialogue. The level of involvement required by ...
China
Chinese Consumers Will Account for More Than 20% of The Global Luxury Market
23 September, 2013
“By 2015, China is expected to surpass Japan as the world's number one luxury market, accounting for more than 20% of the global demand.” - ...
Articles
Content and social Medias’ marriage in 2013
23 September, 2013
Content marketing has been around for over 100 years, Brands are looking for ways to differentiate themselves and content marketing is the pivot. However, this ...
China
Coca-Cola, Samsung & J&J Lead Digital Engagement in China
29 August, 2013
Led by a new online campaign based around sharing, Coca-Cola was the engaging brand online in China, according to an ongoing study by marketing consultancy, ...
China
Why Publicis-Omnicom’s merger is not the only game in China
4 August, 2013
The biggest deal in industry history may not be the biggest force of change in China, where three other entities are strategically building for mainland ...
Articles
NEW STUDY SHOWS MULTINATIONAL AND LOCAL COMPANIES VALUE AGENCY PEOPLE MORE THAN EVER BEFORE.
2 August, 2013
- Local agencies outperforming multinationals now in many area, especially digital - Less than two thirds of China markets satisfied with their agencies - below global norms ...
Articles
Agencies Frustrated With Asian Government Tender Process: R3
13 June, 2013
Although government agencies are willing to spend as much as 20 per cent of their annual budgets on marketing activities, frustration over inefficiencies in the ...
China
Why Local Digital Advertising Agencies Have Upper Hand in China
29 April, 2013
International agencies dominate many aspects of China's marketing industry, but when it comes to digital, local players have the upper hand -- an edge that ...
China
New R3 China survey reveals changing net-driven PR market – Blue Focus and OgilvyPR lead
15 April, 2013
Chinese marketers are increasingly focused on ePR, aiming to reach China’s 500m net users. But the market is becoming increasingly competitive with clients using more ...
China
Chinese marketers increasingly using procurement teams for PR agency negotiations: R3
9 April, 2013
BEIJING - With more pressure on ROI and costs, marketers are increasingly using their procurement teams to negotiate PR agency terms, according to a study ...
China
The Biggest Mistakes Most U.S. Marketers Make In China–And How Some Are Learning From Them
4 March, 2013
This article is by Greg Paull, principal of R3, a global marketing consultancy focusing on agency relationships. It was a cold snowing January morning in ...