Amongst advertising agencies, there has been a major move from Commission to fees. But China still have the highest percentage of Project Based relationships in the world.
This infographic covers finding from R3’s 5th agencyScope survey.
Amongst advertising agencies, there has been a major move from Commission to fees. But China still have the highest percentage of Project Based relationships in the world.
News
Inside Mid-Sized Agencies and How They’re Reinventing Themselves
News
Martin Sorrell Was the Ad Industry’s Hunter. Now, He’s the Prey.
News
After a slow year in APAC, should agencies expect faster growth in 2024?
News
R3 & ISBA Launch Marketing Procurement Partnership
News
Dealing with AI Bias in Marketing