R3’s report “Authenticity and Transparency in SEA Influencer Marketing” addresses shifts in strategy across the influencer landscape in Southeast Asia (SEA), from brand focus and platforms to formats and governance. The independent marketing consultancy also closely examines what enhances influencer and agency performance through insights drawn from interviews with industry leaders and influencers.

“Southeast Asia’s influencer marketplace is diverse yet niche, large yet siloed, engaged yet fleeting. Looking through a wider APAC lens may provide marketers some insight into the region but understand influencer marketing by country is key to optimising return on investment,” said Shufen Goh, Co-founder and Principal at R3.

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