Client Objectives
A global automotive company wanted to create the most effective and efficient agency model possible to support their future business and marketing objectives. The company wanted to define new ways of working with future agency partners and populate their agency model with agencies that are the best fit for their objectives.
Results
17% ($35m) in Value and Cost improvement, and a future-fit Agency Roster of best-in-class agencies matched to client needs.
R3 PROCESS
Assessment – R3 conducted qualitative and quantitative needs assessment with stakeholders across multiple markets.
Benchmarking – Scorecard/KPI creation and development.
Project Management – Ongoing meetings with extensive assessment of agency talents on a global and developing basis.
Evaluation – RFI evaluation of agencies’ suitability; media pricing analysis; fee benchmarking and analysis.
Presentation – Final presentation of pitch challenge by shortlisted agencies to showcase their strategic capabilities.
