Articles
19 April, 2022
Digiday - A few months ago, agency staffers were feeling burnout as they were consistently being tapped to pitch new business despite having fewer ...
Articles
19 April, 2022
Campaign China - Private traffic has been a buzzword for marketing in China for several years. Compared with 'public traffic' where consumer data is ...
Articles
15 April, 2022
The power of digital media and the growing importance of first-party data has led to an increased involvement of specialist agencies and platforms in ...
Articles
25 March, 2022
Written by Greg Paull, Co-founder and Principal, R3 - It might look like a season for change for quick-service restaurants (QSR) in the US and ...
Articles
14 March, 2022
According to the ninth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s platform economy is reshaping agency partnerships. 81.7% of China’s marketers interviewed ...
Articles
23 February, 2022
Written by Greg Paull, Co-founder & Principal, R3 - It’s time to zoom into the process of media planning and buying to identify what ...
Articles
3 February, 2022
New business reviews bounced back globally in 2021, increasing by 53.5% on the back of major creative and media reviews from clients like Coca-Cola, ...
Articles
31 January, 2022
Campaign US - It wasn’t just a COVID fever dream: The volume of global new business pitches increased significantly in 2021 as clients sought ...
Articles
27 January, 2022
By Shufen Goh, Co-founder & Principal, R3 - There are no winners in a poorly managed pitch. Whenever I hear stories of one from ...
Articles
21 January, 2022
The Drum - No longer just a virtual stomping ground for gamers, the metaverse world is set to go mainstream this year. But despite recruitment ...
Articles
20 January, 2022
By Greg Paull, Co-founder & Principal, R3 - It has been reported that the grab for talent has resulted in agencies being outbid by up ...
Articles
23 December, 2021
Digital advertising revenue in China is estimated to increase by 22% in 2021, according to independent marketing consultancy R3. The company’s eleventh China Media ...
Articles
23 November, 2021
Campaign Asia - As gender roles become more fluid in Asia, so have parenting roles. Women with children are more likely to share equal ...
Articles
5 November, 2021
Marketing Interactive - The upcoming year will be an important transitional year for CMOs, as they are required to go beyond just knowing about ...
Articles
3 November, 2021
By Shufen Goh, Principal & Co-founder, R3 - As professionals working in Southeast Asia's multicultural region, we walk a line between respect for tradition ...
Articles
26 October, 2021
The Drum - Advertising agencies in South East Asia have revealed they never see specifications for diversity in client briefs even though there is ...
Articles
16 September, 2021
If a brand wants a fast way to reach their audience, sports cuts across culture, language and politics. When you throw in the potential ...
Articles
7 September, 2021
Marketing Interactive - The Tokyo 2020 Paralympic Games wrapped up on 5 September in a colourful closing ceremony to signify unity and diversity. The games ...
Articles
31 August, 2021
Campaign Asia - China is limiting the time minors can play video games to three hours per week—a strict new regulation that is expected ...
Articles
2 August, 2021
Marketing Dive - After years of struggling with returning to growth and the encroachment of management consultancies on their business, agencies appear to have ...
