Articles
Improving on Paying for Performance
17 May, 2023
Regardless of economic climate, cutting cost is always easier than getting more value from your spend. As businesses bow to inflationary pressures, a looming ...
Insights Articles
Articles
An R3 & ANA Chat with ChatGPT
16 May, 2023
ChatGPT can be used to power chatbots or virtual assistants, allowing businesses to provide personalized and interactive customer support. These language models can understand and ...
Articles
Marketer Mindsets on In-housing vs. Agencies Needs to Change
9 May, 2023
Digiday - It’s no longer us against them. Last week, the ANA released its latest report on in-housing, authored by ANA Group EVP Bill ...
Articles
CPG Companies Are Performing While Transforming in 2023
13 March, 2023
The world’s leading CPG brands are fortifying their businesses by restructuring for efficiency and building the strength of household brand names. R3’s CPG Transformation ...
Articles
Agency In-housing Debate Resurfaces, With Fresh Shades of Nuance
27 February, 2023
Marketing Dive - In-housing has found itself back in the spotlight in the early months of 2023. With influential companies recently claiming they’ve saved tens ...
Articles
Has Shopee Missed the Boat on a Post-Pandemic Strategy?
17 February, 2023
Campaign Asia - As the world emerges from the shadows of Covid, ecommerce giant Shopee is facing some major challenges. Despite increasing its gross ...
Articles
Vive Le Pitch: French Holding Groups Dominate 2022 New Business
6 February, 2023
2022 was the year of growth for French holding companies, with Publicis Groupe and Havas leading R3’s New Business League. Publicis Groupe was holding company ...
Articles
The Metaverse Doesn’t Exist…Yet
23 January, 2023
ANA - Though it was all the rage in 2022, the truth is the metaverse doesn't even exist yet. That's because there are several ...
Articles
Brand Owned Shopping Festivals & CSR Communication Shape Content Marketing Trends in China
6 January, 2023
With 1.4 billion digital-first consumers, China’s mobile-savvy population has often signaled the future direction of global digital, social, and e-commerce marketing. However, pandemic-related restrictions in ...
Articles
Talent Issues Force Agencies to Stay Selective
14 November, 2022
Adweek - Pitch consultancies like R3 have seen new business decreasing as a recession looms. According to R3’s analysis, the average U.S. pitch value declined ...
Articles
What Netflix & Disney+ Ad-supported Tiers Mean for the TV Ad World
1 November, 2022
Campaign - With streaming giant Netflix about to launch its Basic with Ads plan later this week, and Disney+ bringing in its own ad-supported tier ...
Articles
Go Fishing for Digital Talent During the Tech Crash
24 August, 2022
Campaign - Big Tech companies are being forced to make big changes to their business as the economy and data privacy regulations are wreaking ...
Articles
Pitch imperfect: Adland struggling to balance hunt for business with sustainable workloads
17 August, 2022
Campaign - At a recent pitch for a creative agency of record for a multinational consumer goods brand in Southeast Asia, over 100 agencies ...
Articles
Omnicom Group launches gaming unit for in-game advertising, influencer marketing
17 August, 2022
AdAge - According to eMarketer, Americans spent $47 billion on gaming software and services in 2021. Gaming analytics firm Newzoo said that the number ...
Articles
Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry
9 August, 2022
Digiday - Advertising agency executives and pitch consultants say overall marketers appear to be cautious, pulling back on budget and focusing on project work ...
Articles
Will the ad industry benefit from Big Tech’s layoffs?
2 August, 2022
Campaign - In a changing talent marketplace, Campaign US asked industry leaders: Given the war for talent, do the recent hiring freezes and layoffs ...
Articles
Project vs retainer: Which is better to manage burnout, creativity, and profitability?
29 July, 2022
Campaign - Retainer contracts, where agencies are signed up to deliver creative and media services in the long term, has steadily given way to ...
Articles
‘This isn’t a theoretical construct’: Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion
27 July, 2022
Digiday - Over the last year, Brainlabs has bought marketing services companies in Canada and India. And it remains on the lookout for businesses ...
Articles
Why Big Agencies are Investing in Supply Chain and Inventory Services
18 July, 2022
Marketing Dive - Though advertising agencies have long pushed for a seat at the table where they would have a greater understanding of their ...
Articles
Layoffs are hitting the ad industry: Here are 8 companies that have cut staff so far, including Oracle and AppLovin
18 July, 2022
Business Insider - Marketing is typically the first expense companies cut in economic downturns or times of uncertainty. A Gartner study found that marketing ...
