ANA – Though it was all the rage in 2022, the truth is the metaverse doesn’t even exist yet. That’s because there are several technical hurdles that still need to be cleared before users will be able to engage with a fully realized metaverse. On the first-ever ANA Marketing Futures podcast POV, host Mike Berberich and R3’s EVP of Digital, Jason Velliquette, cover what some of those technical hurdles are and provides advice for marketers still trying to wrap their head around the concept of the metaverse.

Listen to the podcast excerpt here (for ANA members)