Articles
The Return of ZBB
27 August, 2020
This article was written by Greg Paull, Co-founder & Principal, R3. Just when Zero Based Budgeting (ZBB) thought it was out, coronavirus pulls it back ...
Insights Articles
China
R3 China Celebrity Index, July 2020
10 August, 2020
With summer break coming to an end, will the buzz generated during this period start to fade? Summer break is usually a peak time for ...
Articles
Overcoming FOFO (The Fear of Finding Out)
4 August, 2020
This article was written by Greg Paull, Co-founder & Principal, R3. Let’s talk about health. Not the “health” that has fed our insatiable appetite for ...
Articles
New Business Remains Resilient Despite Decrease of 10% in H1 2020
4 August, 2020
Creative Agencies Continue to Have to Do More with Less The holding companies might be losing as much as 23% of their revenue year-on-year, but ...
Articles
Marketing Is Making Shopping Social with Livestreaming
27 July, 2020
This article on the growth of e-commerce livestreaming was written by Greg Paull and first featured in MARKETING Weekender Retailers are hurting. In-store sales are ...
Relationships
Marketers Are Making Shopping Social with Livestreaming
27 July, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Moving the shopping experience to social networks ...
Articles
Can Great Creative Work Be Made with Less?
20 July, 2020
This article on innovations in creative production was written by Greg Paull and first featured in MARKETING Weekender Imagine an ad shot in four hours ...
Articles
Gender in Singapore Advertising: A Study by AWARE and R3
8 July, 2020
This was originally published by AWARE. Compelling, effective advertising must reflect certain realities about our lives. Yet in promising to reflect reality, our ads end ...
Articles
3 Ways Marketers Can Reduce Risk in the Agency Pitch Process
6 July, 2020
This article was written by Greg Paull, co-founder & Principal, R3 Our industry has officially entered a new era, and the impact is clearly visible. ...
Articles
CMO Outlook: Building Trust to Build Effectiveness
5 June, 2020
This article is by Shufen Goh, Co-founder & Principal at R3. When we started CMO Outlook in partnership with Campaign, the intent was to support ...
Articles
Three Lessons from China’s COVID-19 Recovery Playbook
11 May, 2020
This article was written by Greg Paull, Co-founder and Principal, R3, and originally appeared in Adweek. China is approximately three-months ahead of the world in ...
Articles
Marketing M&A Stalls As Pandemic Disrupts Deal-making
21 April, 2020
"2020 is going to be a complete reset on M&A. The holding groups are going to face too many internal liquidity issues to rely on ...
Articles
Getting Marketing Structure Right in High-growth Markets
20 April, 2020
China and Southeast Asian markets are major opportunities for growth, but the speed of change is a challenge to marketers whose current ways of working ...
Articles
China Post-Lockdown: Key Strategies SEA Brands Need To Put In Place Now
15 April, 2020
According to the recent "COVID-19 Marketing Best Practice" white paper by R3, Starbucks China has been rolling out its online retail experiences, Starbucks Now and ...
China
68% of China Marketers Seek Specialized Agencies to Meet the Complex Demands of Digital Media
27 March, 2020
March 2020, Shanghai – According to the eighth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s marketers remain generally satisfied with their agencies and ...
Articles
Top Consultants Issue Coronavirus Guidelines for Ad Agencies as They Pivot to Remote Pitches
19 March, 2020
The coronavirus pandemic has caused advertisers to slash budgets, and consultants who manage agency reviews for major advertisers predict a significant drop in related activity ...
China
How China’s Agencies Are Coming Back After the Pandemic and Returning to Work
17 March, 2020
Agency holding companies including WPP, Publicis, IPG and Omnicom are either mandating or at least strongly encouraging employees to work remotely in impacted areas. Omnicom ...
Articles
Pitches Going Virtual: Can You Still Ace the Chemistry Test?
17 March, 2020
Amidst the widespread COVID-19 outbreak, companies across the globe are adopting a ‘work from home’ approach as part of precautionary and social distancing measures during ...
Articles
Steep Learning Curve for Marketers Considering TikTok
5 March, 2020
R3's Greg Paull speaks to the Association of National Advertiser's Matthew Schwartz on the opportunities and challenges of TikTok. In order to gain control online ...
Articles
New Study Says In-Housing and Consolidation Will Further Impact Agencies in 2020
21 February, 2020
Marketers and agencies are expecting in-housing to continue this year, a clear sign that what was once a growing trend might be the new reality... ...
