China
27 March, 2020
March 2020, Shanghai – According to the eighth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s marketers remain generally satisfied with their agencies and ...
Articles
19 March, 2020
The coronavirus pandemic has caused advertisers to slash budgets, and consultants who manage agency reviews for major advertisers predict a significant drop in related activity ...
China
17 March, 2020
Agency holding companies including WPP, Publicis, IPG and Omnicom are either mandating or at least strongly encouraging employees to work remotely in impacted areas. Omnicom ...
Articles
17 March, 2020
Amidst the widespread COVID-19 outbreak, companies across the globe are adopting a ‘work from home’ approach as part of precautionary and social distancing measures during ...
Articles
5 March, 2020
R3's Greg Paull speaks to the Association of National Advertiser's Matthew Schwartz on the opportunities and challenges of TikTok. In order to gain control online ...
Articles
21 February, 2020
Marketers and agencies are expecting in-housing to continue this year, a clear sign that what was once a growing trend might be the new reality... ...
Articles
19 February, 2020
Earlier this week, Marketing reported news that senior vice president sales and marketing at Singapore Airlines (SIA) Group, Campbell Wilson has been reinstated as CEO ...
Articles
3 February, 2020
According to Greg Paull, principal at R3, creative and digital agency reviews were down 19 percent in quantity and 13 percent in volume for the ...
Articles
1 February, 2020
By Greg Paull Google’s plan to eliminate third-party cookies by 2022 might be causing some agitation in the digital advertising industry, but hindsight tells us that the third-party cookie ...
Articles
14 January, 2020
Last year, the popular Chinese actress Yang Mi frequently placed among the top 10 in R3’s Celebrity Ranking list thanks to her growing commercial value. And now, ...
Mergers and Acquisitions
2 January, 2020
R3, an independent consulting firm, assessed 489 M&A deals in the marketing services industry in the period of January to December 2019, with $27.7bn invested ...
China
21 December, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. ...
Articles
12 December, 2019
By Goh Shufen, Co-founder & Principal, R3 This article was first published in the Business Times on December 9, 2019 Advertising used to be about ...
Articles
9 December, 2019
By Greg Paull, Co-founder & Principal, R3 This article was first published by the World Federation of Advertisers on December 8, 2019. The lack of ...
Articles
20 November, 2019
Digital mobile media and OTT will lead China’s media inflation rates in Y2020 thanks to the continued popularity of streaming services and wider access to ...
Articles
20 November, 2019
Douyin owner ByteDance now accounts for 23% of digital media investment in China and will command healthy pricing power in the year to come, according ...
China
20 November, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. ...
Articles
7 November, 2019
85% of APAC CMOs want to improve customer experience, and brand partnerships offer an effective and economical solution in a market where new gets old, ...
China
31 October, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. ...
Articles
23 October, 2019
In WARC's Spotlight series on India, R3's Seema Punwani explores the country's growing cashless economy. "Looking at the e-commerce space, which is a natural engine ...
