Articles
Banking On Creativity
9 May, 2019
Management consultant company makes an unusual move. Accenture Interactive has made another major investment in the advertising sector, with the acquisition of global creative agency ...
Insights Articles
Articles
ANA AFM: Sometimes You Drive Me Crazy – But I Still Love You
4 May, 2019
Greg Paull, co-founder and principal of R3 shares highlights from this year's 2019 ANA Advertising Financial Management Conference Welcome to Phoenix, AZ – where the ...
Articles
SUTD Calls For Integrated Pitch
1 May, 2019
Singapore University of Technology and Design (SUTD) is on the hunt for a full-service integrated agency or a consortium of agencies to fulfil duties comprising ...
Articles
New Business League Taiwan – March 2019
28 April, 2019
Related Services: Agency Relationships
Articles
Cautious Buying Environment Sees 20% Decrease in M&A Spend Globally
22 April, 2019
NEW YORK – APRIL 17, 2019 - R3, an independent consulting firm, assessed 102 M&A deals in the marketing services industry in the first quarter ...
China
R3 Celebrity Index: Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out
17 April, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. ...
Articles
Is 7% Good Enough?
21 March, 2019
By Shufen Goh Principal & Co-Founder of R3 A topic discussed at the recent World Economic Forum was the reluctance of male executives to mentor ...
Articles
China’s Electric Vehicle Marketers Focus on Future Technology & Lifestyle as Government Slashes Subsidies
21 March, 2019
By Greg Paull, Co-founder & Principal, R3 A higher willingness to purchase new energy vehicles (EV) in China signals the rapid maturity of a relatively ...
Articles
WPP’s Kantar Consolidates All Divisions Under Single Brand Name
18 March, 2019
The holding company is in the process of divesting up to 80% of its 100% stake in the firm WPP’s Kantar, the data, insights and ...
Articles
OMD Worldwide named Global Media Agency of the Year
27 February, 2019
By Greg Paull, Co-Founder & Principal, R3 Worldwide Set off and transformed by companies like Amazon, e-commerce now not only expect CPG brands to get their ...
Articles
3 truths about measuring digital video campaigns
26 February, 2019
Video ads, especially on mobile, are a key growth area for advertising dollars. According to eMarketer, mobile video ad spend in the US will nearly ...
Articles
Are More Publicly-Held PR Firms Likely To Buy Back Their Independence?
21 February, 2019
Agency MBOs from holding groups are rare for good reason, but that might be about to change as demand for a leaner model increases.\ With holding ...
Articles
More Agency Consolidation May Be Coming as Creative and Media Converge Again
8 February, 2019
Holding companies including Publicis and WPP restructure as clients increasingly seek integrated solutions Last June, a bizarre campaign known as “IHOb” had social media users ...
Articles
R3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue Among Agencies in 2018
24 January, 2019
Followed by WPP, Omnicom and Dentsu Aegis Network Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous ...
Articles
Holding Companies Target MarTech; Spent $33 Billion On M&A In 2018
10 January, 2019
Consulting firm R3 Worldwide released its December M&A global league table, showing that holding groups are spending substantial amounts of money in the marketing sector, primarily on martech acquisitions. ...
Articles
Choice Hotels Sends Lead Creative Duties to McKinney
8 January, 2019
Agency will oversee entire portfolio of brands, including Comfort, Quality Inn and Cambria Choice Hotels, one of the world’s largest hotel franchisors based in Rockville, ...
Articles
Marketing Services Deals Reached $33 Billion in 2018, Tech Companies Lead
4 January, 2019
Mergers and acquisitions (M&A) in the marketing world reached $33 billion in 2018, an increase of 144 percent on the previous year, according to consultancy ...
Articles
M&A in 2018 as Traditional Agency Acquisitions Slowed
2 January, 2019
Adobe was the top global spender, according to R3 report Consulting firm R3’s mergers and acquisitions report for 2018 shows a rise in mar-tech and ...
Articles
New Business League Nov 2018
28 December, 2018
Publicis and MediaCom lead the charge in global creative and media wins. Publicis holds strong at the top of November's new business league for creative ...
Articles
MediaCom Tops In New Business
27 December, 2018
GroupM media agency MediaCom remains the leader in new business development through the first 11 months of 2018, according to the latest tally from R3 ...
