Articles
Newell Brands Consolidates Global Business With WPP
19 December, 2018
Holding company will create a dedicated unit for the client Newell Brands announced today that it’s expanding its relationship with WPP by appointing it as ...
Insights Articles
Articles
Wunderman Wins CRM Duties for Carnival Cruise Line
17 December, 2018
The appointment follows a review WPP’s Wunderman, which will officially merge with J. Walter Thompson to form Wunderman Thompson on Jan. 1, has been named customer-relationship-management (CRM) ...
Articles
As JWT Merges With Wunderman, What’s Next for WPP?
29 November, 2018
Mark Read leaves his mark After this week, there is no doubt that WPP CEO Mark Read plans to fulfill his promise to bring a ...
Articles
Marketers Demand That China PR Agencies Evolve: R3
21 November, 2018
Research from R3 charts dramatic changes in how PR agencies are evaluated. Marketers are demanding more proof that their PR budgets are working, and as ...
Articles
Adobe Is M&A Leader In The Media-Marketing Space
16 November, 2018
Adobe has not made a lot of deals so far this year -- just one, in fact. But it’s huge — the proposed acquisition of ...
Articles
Dentsu Dealmaking Pushes It Up R3’s M&A League
14 November, 2018
Dentsu's seven October deals vaults it ahead of WPP and Omnicom globally, but holding companies are giving way to a wider variety of investors in ...
Articles
Sorrell’s S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic Buying Firm MightyHive
12 November, 2018
R3 estimates the deal at between $150 and $200 million Martin Sorrell’s S4 Capital is in the throes of a bidding war to acquire MightyHive, ...
Articles
‘Not A Lot Of Mani-Pedis These Days’: Transparency Trend Has Put A Damper On Gift-Giving
6 November, 2018
The holidays are coming, but as agencies and marketers try to bring more transparency to media buying, gift-giving is getting scrutinized. A media seller trying ...
Articles
MediaCom, Publicis Top New Business Charts
6 November, 2018
MediaCom and Publicis are the new business pitch kings — for media and creative agency reviews, respectively — after the first nine months of 2018, ...
Articles
Whole of Government Tender: What Would a Smart Nation Do?
31 October, 2018
There’s a promotional video by Smart Nation and the Digital Government Office that asks the question “What Makes A Smart Nation?” The short clip provides ...
Articles
M&A Deals Come Full Circle
23 October, 2018
The tide is turning from outside investors coming in, to inside investors looking out Cast your mind back to the 1990s. A mergers-and-acquisitions (M&A) trend ...
Articles
Singapore Airlines Narrows Down Global Agency Partner Choices From 5 to 3
18 October, 2018
Marketing understands that Singapore Airlines’ next round of shortlist is out, and the teams in running are DDB and Omnicom Media Group; TBWA and PHD and ...
Articles
Transparency Still Problematic In Programmatic, States R3 Report
11 October, 2018
Despite the maturity in programmatic, the lack of transparency in the field is still a major pain point for advertisers. This has led to many ...
Articles
Cristiano Ronaldo: Brands Don’t Choose Ambassadors For Their Moral Compass, But Should They?
11 October, 2018
Principal & Co-Founder Will Nike break its $1 billion contract with the footballer or have commercial calculations shown that the consumer pool is diverse enough ...
Articles
Why Agency ‘Brand Names’ Matter Less
3 October, 2018
The ongoing demand for integration in the agency industry is experiencing collateral damage: the dissolution of individual agency brands. At Publicis, the iconic Razorfish brand ...
Articles
Rebates Are More Prevalent In Asia Than The US, So Agencies Can Expect To Be Investigated Soon
2 October, 2018
The FBI will be looking at agency holding groups on a worldwide basis, not just in the United States, so Asia is very much part ...
Articles
CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future
27 September, 2018
The chief marketing officer role is one of the most dynamic, challenging, exhilarating, complex, nuanced and powerful in the C-suite. CMOs are driving innovation in ...
Articles
WPP Considers Merger of Young & Rubicam and Digital Ad Firm VML
24 September, 2018
New CEO Mark Read is preparing to consolidate some of the ad giant’s major properties to keep pace with the industry’s digital shift WPP PLC’s ...
Articles
Young Mums ‘More Connected’ To Brands As Marketers Urged Not To Stereotype Millennials
14 September, 2018
Millennial mums in Asia are more connected to brands on social channels than those who don’t have children, a report has found, as marketers were ...
Articles
‘Not Your Typical Agency Guy’: Industry Expects Read To Bring More Speed, Tech Savvy To WPP
4 September, 2018
With a new leader at the helm of the world's largest agency holding company, the industry will be watching closely to see how Mark Read ...
