Articles
1 February, 2018
China’s marketers have the world’s shortest relationships with their agencies due to their partners’ poor digital capabilities, a new report by R3 has found. According ...
China
31 January, 2018
China marketers’ rosters are shrinking, and they are moving more business to local agencies, according to the seventh wave of R3 and SCOPEN’s Agency Scope ...
Articles
23 January, 2018
NEW YORK – JANUARY 16th, 2018 - While M&A in the marketing services industry was generally flat year on year, 2017 saw significant shifts beyond the ...
Articles
22 January, 2018
Shanghai, January 18, 2018 -- According to the seventh wave of R3 and SCOPEN’s Agency Scope Study, China marketers’ rosters are shrinking, and they are moving ...
Articles
1 January, 2018
The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no ...
Articles
26 December, 2017
One week this year, a major media agency gave four pitch presentations to marketers and completed two RFPs over one five-day period. "That's just absurd," ...
Articles
22 December, 2017
Influencer marketing is not a new concept. Brands have sought to harness the influence of others - from celebrities to politicians - since the onset of ...
Articles
21 December, 2017
R3 predicts more media reviews and greater focus on transparency According to the latest new business league report from international consultancy R3, the ad industry ...
Articles
20 December, 2017
Our listicle-based look back at the year in APAC marketing and communications continues, with the biggest deals of the year In the last couple weeks ...
Articles
19 December, 2017
Our listicle-based look back at the year in APAC marketing and communications continues, with 2017's biggest pitches In the last couple weeks before the holidays, ...
Articles
24 November, 2017
When I first explained the concept of Airbnb to my mother, her reaction was “Why would you stay in a stranger’s house?” A friend gasped ...
Articles
7 November, 2017
Tech marketing firm R3 has unveiled its global agency new business wins for the first nine months of 2017 and it shows WPP to be ...
Articles
30 October, 2017
New R3 report reflects a shift toward project work The shift toward project-based work continues en masse. Creative agencies around the world are competing for ...
Articles
11 October, 2017
Fearless Girl. Credit: McCann New York/State Street Global Advisors The tables have turned on Fearless Girl. The bronze statue that captured America's attention and a ...
Articles
9 October, 2017
WPP is currently Asatsu-DK's top shareholder Bain Capital plans to purchase all shares from current shareholders. Bain Capital Bain Capital Private Equity announced today it ...
Articles
18 September, 2017
Accenture took the top spot in R3's global M&A League Report for August, a first for the consultancy since the monthly reviews started being released four ...
Articles
18 September, 2017
If China is where the future happens, that’s bad news for media agencies. In China, big brands are increasingly moving their advertising budgets from agency ...
Articles
12 September, 2017
MEC/Maxus merger gets a name The new entity will be the fourth network within GroupM. WPP WPP moved into the next stage of its global ...
Articles
24 August, 2017
Is the market insulated from international challenges? The world has become accustomed to bashing Japan’s economic performance, but there is once again cause for optimism. ...
