Articles
24 August, 2017
Award-Winning AI Marketing Platform Teams up with Digital Transformation Consultancy to Deliver Autonomous Marketing Technology to Brands in the US, Asia, EMEA, and LATAM New ...
Articles
24 August, 2017
R3 report sees new revenue drop by 18% As the media agency business heats up, creative shops are largely in stasis. Getty Images This week, ...
Articles
20 August, 2017
In the past 12 months, global multinational companies have been looking to respond to concerns that they have lost control of media activity. This extends ...
Articles
17 August, 2017
Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging: the big acquirers in 2017 appear to ...
Articles
15 August, 2017
by Greg Paull Greg Paull, Principal & Co-Founder Is it already a year since everyone’s inbox exploded with the ANA report on media transparency? You know, ...
Articles
6 August, 2017
Because posts containing only a combination of hashtags can be quite meaningless Xu Wei Zhou prancing around in Louis Vuitton in Paris (Source: His Weibo ...
Articles
18 July, 2017
Dentsu leads the pack in APAC with an acquisition value of $146 millions and a total of six deals, as traditional players dominate, bucking a ...
Articles
18 July, 2017
Finding the right agency model is a seemingly never-ending quest for today’s CMOs who are constantly dealing with changing agency capabilities and an increasingly complex ...
Articles
15 July, 2017
Unconventional buyers for digital agencies is perhaps the biggest trend to come out of agency mergers and acquisitions in the first half of this year, ...
Articles
15 July, 2017
R3 list shows clients moving toward project-based work “These are tough times for creative agencies unless they are digital.” Greg Paull, Principal & Co-Founder That’s ...
Articles
8 July, 2017
R3’s Seema Punwani reasons why the parameters to evaluate an ad agency’s performance need a rethink It used to be simpler for marketers to measure their love ...
Articles
7 July, 2017
Companies from Unilever to Tiffany flock to ‘key opinion leaders’ to reach consumers Actress Yao Chen has 80m online followers Gogoboi spent a month wearing ...
Articles
6 July, 2017
Global brands face online headwinds. White paper lays out strategy suggestions for CMOs. E-commerce has opened up new opportunities for global consumer packaged goods companies, ...
Articles
30 June, 2017
The outlook for the second half of 2017 reflects the “new digital-led normal,” as businesses continue to adapt technologies to compete on an increasingly crucial ...
Articles
28 June, 2017
Many call the move 'a stunt' but predict Sadoun will follow through “Stop the presses: Publicis Groupe launches an intranet … in 2018. How will ...
Articles
10 June, 2017
Steven Moy. Credit: Courtesy of R/GA All eyes are on consultancies like Accenture and Deloitte in the ad world, but R/GA continues to face the ...
Articles
5 June, 2017
Mark Patterson Maxus will remain a separate agency after its global merger with MEC, but only as a local brand in India, GroupM CEO Mark ...
Articles
3 June, 2017
The brand's most visible recent marketing campaign has been the crowdsourced 'Do Us a Flavor' competition. Lay’s, the chip brand owned by PepsiCo’s Frito-Lay, has ...
Articles
26 May, 2017
The past couple of years have been tough for CPGs, as consumers move toward fresher and healthier items and ecommerce disrupts the way goods are ...
Articles
25 May, 2017
McCann, DDB, Mindshare and MediaVest Spark also had strong months, according to global data from the search consultancy. Within creative and digital agencies globally, the ...
