Articles
Will the ad industry benefit from Big Tech’s layoffs?
2 August, 2022
Campaign - In a changing talent marketplace, Campaign US asked industry leaders: Given the war for talent, do the recent hiring freezes and layoffs ...
Insights Articles
Articles
Project vs retainer: Which is better to manage burnout, creativity, and profitability?
29 July, 2022
Campaign - Retainer contracts, where agencies are signed up to deliver creative and media services in the long term, has steadily given way to ...
Articles
‘This isn’t a theoretical construct’: Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion
27 July, 2022
Digiday - Over the last year, Brainlabs has bought marketing services companies in Canada and India. And it remains on the lookout for businesses ...
Articles
Why Big Agencies are Investing in Supply Chain and Inventory Services
18 July, 2022
Marketing Dive - Though advertising agencies have long pushed for a seat at the table where they would have a greater understanding of their ...
Articles
Layoffs are hitting the ad industry: Here are 8 companies that have cut staff so far, including Oracle and AppLovin
18 July, 2022
Business Insider - Marketing is typically the first expense companies cut in economic downturns or times of uncertainty. A Gartner study found that marketing ...
Articles
How a pharma company created an in-house creative team from scratch
14 July, 2022
Campaign - Marketers are being more aggressive in building out in-house teams, with 53% of brands already embedding in-house capabilities that operate independently from ...
Articles
Will the loss of data interoperability impact media reviews?
12 July, 2022
Campaign - When advertisers review their media accounts with agencies today, their biggest concern and challenge is addressing the types of customer data platforms ...
Articles
Agencies Desperately Desire Better Feedback From Brands After New Business Pitches
11 July, 2022
Adweek - Ghosting is just part of a larger feedback problem agencies face when dealing with potential clients during a pitch. Agencies want the ...
Articles
WFA: The Rise of Freelance Talent
7 July, 2022
WFA - Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of ...
Articles
‘Everything is getting squeezed’: Half a year in, the economic crisis is contorting ad spending
7 July, 2022
Digiday - Think about it: the cost of linear TV is rising because people are watching more on demand while the cost of on ...
Articles
Why Marketers Are Aggressively Building In-House Teams
11 May, 2022
Campaign Asia Pacific - 'The great resignation'—or if your company is observing this as a glass-half-full situation, 'the great attraction'—was on the lips of ...
Articles
To Defend or Not to Defend—That Is the Question for Incumbent Agencies
10 May, 2022
Adweek - Data confirms that jarring reality. Just 15% of agency incumbents retained business amid reviews in 2021, according to marketing consultancy R3. And the ...
Articles
Why Staff Turnover Has Become a More Important Metric for Agencies Pitching Clients
19 April, 2022
Digiday - A few months ago, agency staffers were feeling burnout as they were consistently being tapped to pitch new business despite having fewer ...
Articles
What’s the Fuss About Private-Traffic Marketing in China?
19 April, 2022
Campaign China - Private traffic has been a buzzword for marketing in China for several years. Compared with 'public traffic' where consumer data is ...
Articles
65% of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists & Media Platforms
15 April, 2022
The power of digital media and the growing importance of first-party data has led to an increased involvement of specialist agencies and platforms in ...
Articles
QSR Brands Prepare for a High-inflation Economy with New Agency Partners
25 March, 2022
Written by Greg Paull, Co-founder and Principal, R3 - It might look like a season for change for quick-service restaurants (QSR) in the US and ...
Articles
68.8% of China Marketers Name e-Commerce As a Key Scope Work
14 March, 2022
According to the ninth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s platform economy is reshaping agency partnerships. 81.7% of China’s marketers interviewed ...
Articles
6 Ways to Make Media More Inclusive & Culturally Relevant
23 February, 2022
Written by Greg Paull, Co-founder & Principal, R3 - It’s time to zoom into the process of media planning and buying to identify what ...
Articles
Global New Business Reviews Increase by 53.5% in 2021
3 February, 2022
New business reviews bounced back globally in 2021, increasing by 53.5% on the back of major creative and media reviews from clients like Coca-Cola, ...
Articles
R3 Global New Business League 2021
31 January, 2022
Campaign US - It wasn’t just a COVID fever dream: The volume of global new business pitches increased significantly in 2021 as clients sought ...
