insights
China’s PIPL & Its Impact on Marketing
9 June, 2022
China’s Personal Information Protection Law (PIPL) is a direct call for marketers and brands to implement first-party data strategies that are compliant with new ...
Tag: data privacy
insights
What’s the Fuss About Private-Traffic Marketing in China?
19 April, 2022
Campaign China - Private traffic has been a buzzword for marketing in China for several years. Compared with 'public traffic' where consumer data is ...
insights
Alibaba and Tencent Begin Fintech Collaboration: Will Western Tech Giants Join Them?
16 July, 2021
The Drum - Two of the largest Chinese tech platforms, Alibaba and Tencent, are looking at how they can integrate their walled gardens to ...
