AdAge – According to eMarketer, Americans spent $47 billion on gaming software and services in 2021. Gaming analytics firm Newzoo said that the number of people who play video games grew from 2.03 billion in 2015 to 2.96 billion globally this past year.

“​​Despite the stigma around it, gaming revenues still exceed film, music, and theater combined—and the smartest marketers have developed highly integrated strategies to be relevant to this essential demographic,” Greg Paull, co-founder of R3 said. “The Omnicom move is well overdue. This sector has enjoyed massive increases through COVID and it’s now at a tipping point for brand engagement going forward.”

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