According to a new study, the relationships between marketers and their various agencies are proving more challenging than ever, and low satisfaction levels are leading to more and more pitch activity, perpetuating the cycles of unrewarding and short-term partnerships.
Overall marketers have a decreased level of satisfaction with media and creative agencies.
China marketers have consistently shown lower satisfaction measures with their agencies than in nearly every other market where this Study is conducted.
In the latest results, there is even a further trend towards indifference with marketing communication suppliers.
Click here to read more of the topline findings of this report: