New study shows multinational and local companies engaging more agencies; more specialization 
• Agency specialization is now sought as clients engage multiple agencies 
• Low perception of digital skills and low agency performance results 
• No more “One Stop Shop” – Creative agencies missing out on diversified services 
• Coca-Cola and P&G prove to be the most respected marketers; many local companies well admired too

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China Marketers Diversify Relationships