Agency holding companies including WPP, Publicis, IPG and Omnicom are either mandating or at least strongly encouraging employees to work remotely in impacted areas.
Omnicom Chairman-CEO John Wren told employees in a memo that they were mandated to begin working from home this week. In that memo, he added that leadership is “very pleased to see marked improvements in China and Singapore with our teams starting to get back to business as usual. Our people there did a great job in keeping their businesses functioning during the past couple of months. I want to thank them and all of you for your efforts now and what we know you will do in the weeks to come,” Wren added.
“Chinese agencies and marketers started [preparing] early and thankfully finished early,” says R3 Co-Founder and Principal Greg Paull. “By extending Chinese New Year and strictly following government guidelines, it’s meant that life is more ‘back to normal’ now than any other client-agency ecosystem on Earth.”