The coronavirus pandemic has caused advertisers to slash budgets, and consultants who manage agency reviews for major advertisers predict a significant drop in related activity in the coming months.
But advertisers are still running campaigns, and the agencies that make them are scrambling to shift to a remote pitching process.
“Pitch volume in Q2 will be down significantly, but there’s quite a lot in the works that’s not going to stop,” said Greg Paull, principal at consulting rm R3, who said his company is currently managing five to six reviews.
Pitching remotely is particularly challenging since chemistry between agency and client is key to winning a pitch. Some consultancies issued guidelines for marketers facing the new reality.