|肖战||Xiao Zhan||Sean Xiao|
|王一博||Wang Yibo||Yibo Wang|
|易烊千玺||Yi Yangqianxi||Jackson Yi|
|杨紫||Yang Zi||Andy Yang|
|杨幂||Yang Mi||Mini Yang|
|李现||Li Xian||Xian Li|
|赵丽颖||Zhao Liying||Zanilia Zhao|
|朱一龙||Zhu Yilong||Yilong Zhu|
|王俊凯||Wang Junkai||Karry Wang|
|蔡徐坤||Cai Xukun||Kun Cai|
|范丞丞||Fan Chengcheng||Adam Fan|
|周冬雨||Zhou Dongyu||Dongyu Zhou|
|华晨宇||Hua Chenyu||Chenyu Hua|
|王源||Wang Yuan||Roy Wang|
|邓伦||Deng Lun||Allen Deng|
|张艺兴||Lu Han||Han Lu|
|李易峰||Li Yifeng||Evan Li|
|薛之谦||Xue Zhiqian||Joker Xue|
|黄明昊||Huang Minghao||Justin Huang|
The following ranking of the 20 top celebrity influencers in August is calculated by using data from Weibo’s Fan Base (calculating Activity, Adorable, and Social Influence Indexes), Toutiao, Baidu, and WeChat.
Weibo assumes the most weight, as it’s the platform where fan engagement can be traced. The Baidu, Toutiao, and Wechat indexes are more based on search behavior. The data from Weibo helps indicate the commercial value of each celebrity, especially for the Adorable Index where fans actually use a pay function to express their admiration for a celebrity.
- Activity Index: The Activity Index counts the number of interactions on Weibo, which is a statistical indicator of interactions (including forwarding, commenting, likes, replying to comments, and comment likes on Weibo) generated by the content posted by the star over the past 30 days (including posts and comments).
- Adorable Index: This refers to the fans’ contribution to the celebrity. Weibo has a mechanism where fans can contribute their admiration to the celebrity by giving virtual flowers which aren’t free. The adorable index is generated from the number of flowers the celebrity receives monthly.
- Social Influence Index: There’s a large number of users publishing microblogs daily that mention celebrities. These microblogs are read by other users, and the number of readings reflects the recent popularity of a celebrity. In addition, a large number of users search for celebrities on Weibo every day, and the search volume generated also reflects the recent popularity of those celebrities. This data adds up to the social influence index of the celebrity.