As Japan Rebuilds, Will China Return?
While Japanese start the recovery process at home, local companies are struggling to regain confidence in overseas markets, especially in China. Consumers who regarded the safety and quality of Japanese products are now concerned about radiation, while the overall image of Brand Japan has been tarnished by the nuclear crisis and the government’s slow response and lack of transparency. The guests on this week’s show address the challenges facing Japanese companies as they look to rebuild in the world’s fastest-growing economy.
Featured Guest: Dave McCaughan – Regional Director of Strategic Planning, Asia-Pacific, McCann Worldgroup
Brian Cronkhite – Managing Director, Corporate Practice, Burson-Marsteller, Shanghai
Greg Paull – Principal, R3
David Zhao – Managing Director, China, Hill & Knowlton
Click the link below to view the interview.