Automotive brands including Hyundai, Ford, BMW and Audi are putting their agencies in review as macroeconomic issues nudge companies to re-evaluate vendor relationships. In travel and hospitality, TripAdvisor awarded Mother it’s global creative account, having recently selected Havas Media Group to lead its media strategy, and InterContinental Hotels Group (IHG) has picked the Atlanta-based agency Hothouse as its US creative agency.
US$500m
Media
Europe |
Participating Agencies
Undisclosed
Havas Group Media
WINNER

US$300m
Creative
Global |
Participating Agencies
Undisclosed
Mother
WINNER

US$200m
Media
China |
Participating Agencies
Undisclosed
US$150m
Digital
United States |
Participating Agencies
Undisclosed
US$100m
Creative
Global |
Participating Agencies
Undisclosed
VIRTUE
WINNER

US$80m
Creative
United States |
Participating Agencies
Undisclosed
The Richards Group
WINNER

US$50m
Media
United States |
Participating Agencies
Undisclosed
Initiative
WINNER

US$50m
Creative
United States |
Participating Agencies
Undisclosed
O’Keefe Reinhard
WINNER

US$50m
Creative
United States |
Participating Agencies
Undisclosed
Hothouse
WINNER

US$50m
CRM
China |
Participating Agencies
Undisclosed
US$40m
Creative
Global |
Participating Agencies
Undisclosed
Engine
WINNER

US$30m
Production
Asia |
Participating Agencies
Undisclosed
US$30m
Social Media
United Kingdom |
Incumbent
We Are Social and Ogilvy
Participating Agencies
Undisclosed
We Are Social and Ogilvy
WINNER
