Automotive brands including Hyundai, Ford, BMW and Audi are putting their agencies in review as macroeconomic issues nudge companies to re-evaluate vendor relationships. In travel and hospitality, TripAdvisor awarded Mother it’s global creative account, having recently selected Havas Media Group to lead its media strategy, and InterContinental Hotels Group (IHG) has picked the Atlanta-based agency Hothouse as its US creative agency.


