As part of P&G’s global mission to reduce brands and agencies, Publicis Worldwide has consolidated a number of new business as part of a global review. P&G’s CFO announced last year that his company intends to save US$500m through this process. In other news’s Singapore’s Economic Development Board announced the results of their global pitch covering the US, Germany, Japan and Singapore, while LG expanded their agency roster with a new relationship with Energy BBDO.  

For these and all others, see below.

US$500m
Creative Global |
Consultant
None
Incumbent
Publicis
Grey
Participating Agencies
Grey
Publicis
WINNER
US$150m
Creative United States |
Consultant
None
Incumbent
In-house agency
Participating Agencies
Undisclosed
EnergyBBDO
WINNER
US$120m
Digital United States |
Consultant
None
Incumbent
IMM
Participating Agencies
Undisclosed
360i
WINNER
US$100m
Creative United States |
Consultant
None
Incumbent
Leo Burnett
Participating Agencies
Undisclosed
Commonwealth // McCann
WINNER
US$50m
Creative Digital Media PR Germany | Japan | Singapore | United States |
Consultant
Incumbent
TSLA
Multiple others
Participating Agencies
Undisclosed
TSLA
WINNER
Doremus
WINNER
Others by market
WINNER
US$50m
Media Asia Pacific |
Consultant
Incumbent
Multiple by Country
Participating Agencies
Undisclosed
In Review
US$30m
PR Global |
Consultant
None
Incumbent
Edelman
Participating Agencies
Undisclosed
FleishmanHillard
WINNER
US$30m
Creative Asia Pacific |
Consultant
None
Incumbent
Ogilvy
Participating Agencies
FCB
In Review
US$20m
Creative South East Asia |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
GOVT Singapore
WINNER
US$20m
Digital Global |
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
SapientNitro
WINNER
US$20m
PR Global |
Consultant
None
Incumbent
MSLGroup
Participating Agencies
Undisclosed
In Review
US$15m
Creative Global |
Consultant
None
Incumbent
Wongdoody
Participating Agencies
Undisclosed
Mekanism
WINNER