This month in reviews, auto brands including BMW, Honda and Next EV Auto are reviewing their creative accounts. In the US, BMW recently handed their creative business to GS&P, while Hakuhodo Collective won the Honda account in Europe after a four-way pitch. Several CPGs are also reviewing creative, including Kimberly Clark – who kicked off a global review last month, forcing WPP to defend a major account amidst Sir Martin Sorrell’s departure from the holding company. In the hospitality sector, Cathay Pacific airlines is reviewing their global creative, media and social agencies, while Hotels.com awarded their creative business to DDB in APAC.
For the full list of accounts in review, see below.



