This month in reviews, auto brands including BMW, Honda and Next EV Auto are reviewing their creative accounts. In the US, BMW recently handed their creative business to GS&P, while Hakuhodo Collective won the Honda account in Europe after a four-way pitch. Several CPGs are also reviewing creative, including Kimberly Clark – who kicked off a global review last month, forcing WPP to defend a major account amidst Sir Martin Sorrell’s departure from the holding company. In the hospitality sector, Cathay Pacific airlines is reviewing their global creative, media and social agencies, while Hotels.com awarded their creative business to DDB in APAC.
For the full list of accounts in review, see below.
US$700m
Consultant
None
Incumbent
Various
Participating Agencies
Undisclosed
In Review
US$275m
Consultant
None
Incumbent
KBS
Participating Agencies
Droga5
Wieden & Kennedy
Anomaly
Hill Holliday
GS&P
WINNER 
US$250m
Consultant
None
Incumbent
Droga5
Participating Agencies
Undisclosed
In Review
US$200m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Joint
Wieden & Kennedy
Mcgarrybowen
Hakuhodo Collective
WINNER
US$100m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Publicis
TBWA
Spring Studios
LBA
VML
WINNER
US$100m
Consultant
Incumbent
McCann Worldgroup
Participating Agencies
Undisclosed
In Review
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Doner
WINNER
US$50m
Consultant
None
Incumbent
Grey
Participating Agencies
Undisclosed
DDB
WINNER
US$50m
Consultant
None
Incumbent
Laird & Partners
Participating Agencies
Undisclosed
Publicis 133
WINNER
US$50m
Consultant
Incumbent
New Company
Participating Agencies
Undisclosed
In Review
WINNER
US$30m
Consultant
None
Incumbent
BBDO
Participating Agencies
Undisclosed
FCB
WINNER
US$20m
Consultant
Incumbent
Wavemaker
Participating Agencies
Undisclosed
Havas Media
WINNER