Creative AORs were named across US and Global accounts, with Fold7 (Carlsberg), Joan (Virgin Hotels) and BBH (Jollibee) winners. Bank of America brings its relationship with IPG to an end and consolidates its creative account with Publicis Groupe under the dedicated unit GroupeConnect. Luxury brand Longchamp selects FF and Asahi names Mcgarrybowen as creative leads globally.
US$250m
Creative
United States |
Participating Agencies
Undisclosed
Hill Holliday
WINNER

US$200m
Media
China |
Participating Agencies
Undisclosed
US$150m
Media
Global |
Participating Agencies
Undisclosed
MediaCom
WINNER

US$100m
Creative
Media
Global |
Participating Agencies
Undisclosed
US$80m
Creative
Global |
Participating Agencies
Undisclosed
FF
WINNER

US$80m
Creative
Global |
Mcgarrybowen
WINNER

US$65m
Creative
Global |
Fold7
WINNER

US$65m
Creative
United States |
Participating Agencies
Undisclosed
Joan
WINNER

US$50m
Creative
Global |
Participating Agencies
Undisclosed
BBH
WINNER

US$50m
Digital
EMEA |
Participating Agencies
Undisclosed
R/GA
WINNER

US$50m
CRM
China |
Participating Agencies
Undisclosed
US$40m
Media
Ireland |
United Kingdom |
Carat
WINNER

US$20m
Digital
ATL
India |
Participating Agencies
Undisclosed
Wunderman Thompson
WINNER
