Welcome to the latest Pitch Report.
Mondelēz has consolidated its global advertising into WPP and Publicis as it looks to drive ROI on global and creative work. The pitch, first announced in March, follows a similar mid-2018 review of the company’s media business. The New York office of independent agency Wieden + Kennedy has been awarded McDonald’s creative positioning in the U.S., marking the end of the chain’s creative relationship with Omnicom. In Asia, Subaru continues its review in China, and Dairy Farm looks for partners.
US$800m
Creative
Global |
Incumbent
Ogilvy
FCB
Martin
VCCP
Participating Agencies
Undisclosed
Ogilvy
WINNER

Publicis
WINNER

Martin
WINNER

VCCP
WINNER

US$500m
Creative
United States |
Incumbent
DDB / Unlimited
Participating Agencies
Undisclosed
Wieden + Kennedy
WINNER

US$500m
Creative
United States |
Participating Agencies
Undisclosed
DDB
WINNER

US$300m
Media
Global |
Incumbent
Spark Foundry and Mediacom
Participating Agencies
Undisclosed
Mediacom
WINNER

US$200m
Media
Global |
Participating Agencies
Undisclosed
UM(EMEA and APAC)
WINNER

Spark Foundry(US and Canada)
WINNER

US$150m
Digital
United States |
Participating Agencies
Undisclosed
In Review
WINNER

US$120m
Creative
Media
United States |
Participating Agencies
Undisclosed
Proof (Creative)
WINNER

Arena Media
WINNER

US$100m
Digital
United States |
Participating Agencies
Undisclosed
Kepler Group
WINNER

US$100m
Event
Media
China |
Participating Agencies
Undisclosed
In Review
WINNER

US$80m
Creative
Media
Asia |
Participating Agencies
Undisclosed
In Review
WINNER

US$50m
Creative
Global |
Participating Agencies
Undisclosed
Johannes Leonardo
WINNER

US$50m
Creative
Asia |
Participating Agencies
Undisclosed
Tribal Worldwide
WINNER

TMRW
WINNER
