Welcome to the latest Pitch Report.
Mondelēz has consolidated its global advertising into WPP and Publicis as it looks to drive ROI on global and creative work. The pitch, first announced in March, follows a similar mid-2018 review of the company’s media business. The New York office of independent agency Wieden + Kennedy has been awarded McDonald’s creative positioning in the U.S., marking the end of the chain’s creative relationship with Omnicom. In Asia, Subaru continues its review in China, and Dairy Farm looks for partners.