Intel has selected WPP’s VMLY&R as its global creative AOR. The technology company has closed its in-house agency and is shifting its focus towards working with external agency partners. This adds another global creative win for WPP, who adds HSBC to its list of clients. In media reviews, Diageo named PHD its global media AOR. The agency will be responsible for media planning and buying across Diageo’s portfolio.
US$800m
Creative
Global |
Participating Agencies
Undisclosed
VMLY&R
WINNER

US$600m
Media
Global |
Participating Agencies
Undisclosed
PHD
WINNER

US$500m
Media
Global |
Incumbent
Starcom Worldwide
Participating Agencies
Undisclosed
In Review
WINNER

US$300m
Creative
Global |
Incumbent
Saatchi & Saatchi
Participating Agencies
Undisclosed
WPP
WINNER

US$300m
Digital
Global |
Incumbent
Tribal Worldwide
Participating Agencies
Undisclosed
In Review
WINNER

US$200m
Media
China |
Participating Agencies
Undisclosed
In Review
WINNER

US$100m
Digital
Social
United States |
Participating Agencies
Undisclosed
Havas
WINNER

US$100m
Digital
Social
Global |
Participating Agencies
Undisclosed
lsobar
WINNER

US$100m
Creative
Global |
Participating Agencies
Undisclosed
In Review
WINNER

US$100m
Creative
Global |
Participating Agencies
Undisclosed
In Review
WINNER

US$50m
Media
Global |
Participating Agencies
Undisclosed
Essence
WINNER

US$30m
Media
United Kingdom |
Participating Agencies
Undisclosed
In Review
WINNER

US$30m
Production
Asia |
Participating Agencies
Undisclosed
In Review
WINNER
