Intel has selected WPP’s VMLY&R as its global creative AOR. The technology company has closed its in-house agency and is shifting its focus towards working with external agency partners. This adds another global creative win for WPP, who adds HSBC to its list of clients. In media reviews, Diageo named PHD its global media AOR. The agency will be responsible for media planning and buying across Diageo’s portfolio.
US$800m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
VMLY&R
WINNER 
US$600m
Consultant
Incumbent
Carat
Participating Agencies
Undisclosed
PHD
WINNER
US$500m
Consultant
None
Incumbent
Starcom Worldwide
Participating Agencies
Undisclosed
In Review
WINNER
US$300m
Consultant
None
Incumbent
Saatchi & Saatchi
Participating Agencies
Undisclosed
WPP
WINNER
US$300m
Consultant
Incumbent
Tribal Worldwide
Participating Agencies
Undisclosed
In Review
WINNER
US$200m
Consultant
Incumbent
Multiple
Participating Agencies
Undisclosed
In Review
WINNER
US$100m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Havas
WINNER
US$100m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
lsobar
WINNER
US$100m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
In Review
WINNER
US$100m
Consultant
Incumbent
Multiple
Participating Agencies
Undisclosed
In Review
WINNER
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Essence
WINNER
US$30m
Consultant
None
Incumbent
OMD
Merkle
Merkle
Participating Agencies
Undisclosed
In Review
WINNER
US$30m
Consultant
Incumbent
Hogarth
Participating Agencies
Undisclosed
In Review
WINNER