PITCH R3PORT (April 2022) – Premiumization, direct-to-consumer channels, and the growth of performance and non-alcoholic drinks are driving beverage brands to search for new agencies. AB InBev has awarded its $4bn Media account to Publicis Media, while Grolsch, Guinness and Powerade name new Creative agency partners in Iris, Thinkerbell, and Publicis Groupe. See the full list below with content powered by R3’s adbrands.net.