insights
Upfront Negotiations for Financial Decision-Makers – An R3 Guide
4 November, 2024
Much of the television media business is secured during the annual upfronts season, when advertisers commit to a specific level of spending with a ...
Tag: media investment
insights
The “Opt-In” Media Inventory Trap – An R3 Guide
25 October, 2024
The rise of "opt-in" inventory media buys offered by agencies presents an opportunity for advertisers to reduce their media spend – but at what ...
insights
Maximizing China Media Investment Effectiveness in 2023
27 November, 2022
R3 has released a report looking at best practice in media investment in China. R3’s China Media Investment Effectiveness report reviews media placement trends ...
