insights
Playing for ROI: In-Game Advertising Trends
6 October, 2022
The global gaming industry has matured in recent years with advancements in technology and a growing user base. Expected to be valued at US$321 ...
Tag: gaming
insights
How Will Marketers Adapt to China’s Video-Game Restrictions for Kids?
31 August, 2021
Campaign Asia - China is limiting the time minors can play video games to three hours per week—a strict new regulation that is expected ...
news
The U.S. Sports Betting Race Is On – And Many Marketers Want A Piece of the Action
14 January, 2021
AdAge takes a look at the U.S. sports betting industry and how brands and agencies getting involved in the USD$35 billion market.