Singapore supermarket chain NTUC FairPrice is in the midst of calling for a closed door creative pitch. Marketing understands that the pitch will be handled by R3, and more than one agency might be appointed for the brand.
NTUC FairPrice has over the years been working with ADK, TNT advertising and Crush advertising. It will look to hire an agency that can lead the overall brand direction of the company as well as aid with the day to day tactical campaigns. The length of appointment is for a period of two year, with an option to extend for another one year.