Implementing an O2O strategy means more than having an online and offline presence.

It requires an integrated multi-channel marketing approach that leverages the benefits of both online and offline commerce and addresses these channels’ shortcomings.

In this R3 Category Report, we review:

  • 4 trends shaping O2O in Indonesia
  • E-commerce consumer profiles
  • Urban and rural O2O consumer journeys
  • Using O2O to solve e-commerce challenges

Key Takeaways

  • Fast delivery times are more important for customers to realize purchase intentions than offline touchpoints and stronger internet connectivity. Having in-store pickup facilities would eliminate delivery time and encourage e-commerce transactions.
  • Direct engagement on social media platforms drive conversion rates by encouraging trust in the seller. 94% of Indonesian consumers claim they are most likely to buy products from sellers who are responsive to chats (SIRCLO, 2020).
  • Digital advertisements are influential for conversion purchases and 34% of Indonesian consumers report liking digital ads. Amongst these, 19% enjoyed the ads because they were entertaining. 15% enjoyed that the ads referred to products they were actually interested in purchasing (Snapcart, 2020).