Implementing an O2O strategy means more than having an online and offline presence. It requires an integrated multi-channel marketing approach that leverages the benefits of both online and offline commerce and addresses these channels’ shortcomings.

In this R3 Category Report, we review:

  • 4 trends shaping O2O in Indonesia
  • E-commerce consumer profiles
  • Urban and rural O2O consumer journeys
  • Using O2O to solve e-commerce challenges

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