Integrating e-commerce with social media has proved a powerful revenue generator for both niche and mainstream brands. This synergy is expected to grow as consumers continue to rely on digital commerce, creative production and entertainment in social media innovates, and traditional retailers undergo digital transformation.

In this R3 Category Report we review:

  • Consumer behavior shaping social commerce
  • Platform and app features that support conversion
  • Use of AI, Machine Learning (ML), and Augmented Reality (AR)
  • The sweet-spot for product categories

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