Omnicom Group’s DDB Chicago and Hearts & Science have won creative agency of record and media agency of record titles, respectively, for Reynolds Consumer Products and Hefty. Havas Chicago, handled both accounts for nearly 12 years.
R3 handled the pitch, which began late in the third quarter of 2021.
…”We are excited about this new partnership and the role both DDB and Hearts & Science will play in this next chapter for Hefty and Reynolds in 2022 and beyond,” said Brienne Neisewander, vice president of Hefty marketing, Reynolds Consumer Products.
This is the second significant win for DDB Chicago under CEO Andrea Diquez, who joined the agency in May 2021 from Saatchi & Saatchi.
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