Matching the US on Fortune 500, Chinese Companies Are Now Going Global
21 October, 2019
R3's “China Brands Go Global” report explores the forces moving Chinese brands overseas and the role that culture, strategy and infrastructure play.
News
“The Inside of a Pitch” at The Drum’s Agency Acceleration Day APAC
20 October, 2019
R3's Co-founder and Principal, Shufen Goh, joined Jessica Davey of McCann Worldgroup and Joanna Jones from VICE on a panel discussing the inner workings of ...
Talking About The Future of Retail Marketing at ANA New York
19 September, 2019
R3 moderated a discussion with Trevor Summer, CEO of Perch and Fred Gerantabee, Global VP Digital Innovation at Coty on how retailers are utilizing digital experiences to enhance the shopping experience.
Growing Marketing Technology Expertise in Asia Pacific
18 September, 2019
As the understanding of what technology can do has been widely accepted and acknowledged, the conversation in our industry has evolved beyond the “what” to focus very much on the “how.”
R3 Partners with Campaign to Provide Business Intelligence to Asia-Pacific’s Marketing Decision-Makers
12 June, 2019
R3 and Campaign Asia-Pacific partner to launch CMO Outlook, a forecasting business intelligence network informed by senior marketing decision-makers in the region. Each participant in ...
R3 & ANA Marketing Futures Hosts Futures Forward Studio in Florida
18 May, 2019
R3 and ANA Marketing Futures presented the Futures Forward Studio to help marketers be better prepared for what's now, new and next in the world of innovation.
Product Placement & Destination Marketing at Mumbrella Travel Summit
7 May, 2019
R3's Elfrida Szeto moderated a discussion titled ‘Product Placement and Destination Marketing: The Crazy Rich Asians Bounce for Singapore' at Mumbrella Asia's Travel Marketing Summit.
SUTD Calls for Integrated Pitch
30 April, 2019
Singapore University of Technology and Design (SUTD) is on the hunt for a full-service integrated agency or a consortium of agencies to fulfil duties comprising ...
R3 Builds Its Senior Team with Two Promotions
22 April, 2019
April 2019 – R3 builds its senior team with the promotion of Jenny Ong and Thuy-My Nguyen to senior consultants. “As a company, we’ve embarked on projects that have ...
Greg Paull on Auditing Organizational Marketing Activities at IIA Australia’s Annual Conference
30 March, 2019
Greg Paull, Co-founder and Principal of R3, presented at the Institute of Internal Auditors (Australia) Conference which was held from 24th to 27th of March ...
Campaign360: The Finance & Marketing Therapy Session
22 March, 2019
R3 Co-founder & Principal, Shufen Goh participated in a panel discussing the relationship between marketing and finance at Campaign360,
At The Coachella of CPGs Not All the Stars Are Shining Brightly
1 March, 2019
R3's Greg Paull recaps the highlights and insights from the annual gathering of the Consumer Analyst Group of New York (CAGNY) where thirty-one CPG companies talk about performance and the future.
Health Promotion Board Concludes Creative Pitch
11 February, 2019
The Health Promotion Board (HPB) has appointed Publicis Singapore and Pico International, to support its integrated marketing activities following a pitch for three different agency services ...
Telkomsel Calls Multi-Agency Pitch
31 October, 2018
Indonesia’s largest mobile carrier, Telkomsel, has called a multi-agency pitch in Jakarta. The company is seeking three new agencies: a strategic brand lead, a creative production ...
Data & Cloud Tech Summit 2018: Evolution of Responsible Data Analytics
2 October, 2018
R3’s Swathi Eashwer moderated a panel at the Data & Cloud Tech Summit 2018 with Prashant Agarwal (Head of Digital, AIA), Michel Hamilton (Chief Transformation ...
Debating Brand Confidence at the Digital Trading Awards
14 September, 2018
R3 Co-Founder and Principal, Shufen Goh, participated in a debate that looked into whether brands are losing confidence in digital as consumer focus has shifted to transparency, brand safety, and trust.
Publicis, VCCP Named Winners in Cathay Pacific’s First Pitch in 25 Years
31 August, 2018
Cathay Pacific has concluded its global marketing agency review, naming Publicis Groupe and Chime Communications' VCCP to handle its creative, media and social duties. The ...
Puma Appoints Y&R As AOR For China
15 August, 2018
Puma China appointed Y&R as its creative agency of record until the end of 2019, in a contract finalised a week ago. It is understood Y&R China ...
Shell Confirms ‘Agency Of The Future’ Roster And MediaCom Appointment
1 August, 2018
Shell has now confirmed its new agency roster for its Shell Retail and Shell Global Commercial (Lubricants) arms, as originally reported originally by The Drum last ...
Poh Heng Jewellery Enlists R3 As It Looks For Integrated Agency Partner
6 July, 2018
Poh Heng Jewellery is looking for an agency to handle integrated marketing duties. It has enlisted R3 to aid with the pitch process. Pamela Seow, ...
#Automotive marketers might be restrained in their media spend, but they're still investing in marketing, says R3's Greg Paull.
https://digiday.com/marketing/a-downturn-in-media-spend-it-depends-automotive-advertising-is-slowing-while-cpg-accelerates/
Thrilled to announce that R3 has #acquired advertising intelligence platform, http://Adbrands.net (Adbrands)!
https://rthree.com/news/r3-acquires-advertising-intelligence-platform-adbrands/
In today’s bonus episode of Yeah, That’s Probably an Ad, @R3WW’s @gregpaull, @Forrester’s @jaypattisall and @IDComms’ @denfordtom take listeners back to the 80s to talk through holding company history and how the industry became as complex as it is today. https://adweek.it/3mdma2n
Insights from R3's Co-founder and Principal, @gregpaull at the Mirren Live conference. https://adage.com/article/agency-news/5-ways-agencies-should-handle-pitch-process/2417671