The Marketing Commute: Interview with Greg Paull, R3
17 May, 2020
Hosted by Andrew Baxter, Professor Vince Mitchell, Mike Boyd, and Carmen Bekker, The Marketing Commute podcast is for anyone who’s interested in hearing the stories ...
News
PlayStation Hunts for Global Production Agency
13 May, 2020
Campaign US - PlayStation is searching for a global production agency partner to help amplify work crafted by creative partner adam&eveDBB worldwide across digital. R3, the consultancy group, is leading the review.
WEBINAR3 Series: Media Rebates – The Good, The Bad, and The Ugly
8 May, 2020
What media rebates are, the amount of rebates across different forms of media, solutions and best practices were the topic of discussion at R3's webinar "Media Rebates: The Good, The Bad and The Ugly."
New Business Plunges 30% As March Stats Reveal the Ugly Truth
4 May, 2020
Campaign US - Overall new business is down 29.9 percent in January to March 2020 versus the same period last year, figures from R3 Worldwide confirm.
WEBINAR3 Series: Benchmarking Paid, Owned, and Earned Media
23 April, 2020
The fundamentals of benchmarking media, and best practices regarding what can, cannot, and should be benchmarked were covered in R3's webinar on 22 April.
Business as Unusual: Going, Going, Gone Virtual—New Business Now
9 April, 2020
R3 participated in a webinar hosted by the 4A's to help agencies better understand the challenges and opportunities and learn tips and tricks to effective virtual pitching.
Finding the ROI in Virtual Influencers
20 March, 2020
R3 presented on the topic of increasing ROI when working with virtual influencers in a webinar for the ANA's Influencer Marketing Committee Southwest Chapter.
WEBINAR3 Series: TikTok – Best Marketing Case Studies
12 March, 2020
R3 hosted a webinar on TikTok best practices and case studies to address the growing investment that brands are making in influencer marketing in the US and globally.
Using TikTok to Increase Your Return on Influencers
14 February, 2020
As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands.
NTUC FairPrice Calls for Creative Pitch
26 November, 2019
Singapore supermarket chain NTUC FairPrice is in the midst of calling for a closed door creative pitch. Marketing understands that the pitch will be handled ...
R3 Builds Its US Presence with Five Hires Across New York and Los Angeles
15 November, 2019
R3 builds its US presence across New York and Los Angeles with five new consultants who bring expertise in consumer-media insights, digital creative content marketing, ...
Discussing The Reality of Augmented Reality
15 November, 2019
On November 13th, the Brand Activation Tech and Experiential Committee of the Association of National Advertisers (ANA) held a meeting in New York that focused ...
Return on Influencers: The Future of TikTok
10 November, 2019
Earlier in November, R3 Co-Founder and Principal, Greg Paull, led a session at an Association of National Advertisers (ANA) Digital & Social Committee Meeting at ...
Dairy Farm Group Splits Creative Duties, Concludes US$50 Million Media Review
7 November, 2019
Dairy Farm Group has picked Omnicom Media Group for media duties, and split the creative remit between Omnicom Retail Group and Ogilvy, following a pitch ...
Matching the US on Fortune 500, Chinese Companies Are Now Going Global
21 October, 2019
R3's “China Brands Go Global” report explores the forces moving Chinese brands overseas and the role that culture, strategy and infrastructure play.
“The Inside of a Pitch” at The Drum’s Agency Acceleration Day APAC
20 October, 2019
R3's Co-founder and Principal, Shufen Goh, joined Jessica Davey of McCann Worldgroup and Joanna Jones from VICE on a panel discussing the inner workings of ...
Talking About The Future of Retail Marketing at ANA New York
19 September, 2019
R3 moderated a discussion with Trevor Summer, CEO of Perch and Fred Gerantabee, Global VP Digital Innovation at Coty on how retailers are utilizing digital experiences to enhance the shopping experience.
Growing Marketing Technology Expertise in Asia Pacific
18 September, 2019
As the understanding of what technology can do has been widely accepted and acknowledged, the conversation in our industry has evolved beyond the “what” to focus very much on the “how.”
R3 Partners with Campaign to Provide Business Intelligence to Asia-Pacific’s Marketing Decision-Makers
12 June, 2019
R3 and Campaign Asia-Pacific partner to launch CMO Outlook, a forecasting business intelligence network informed by senior marketing decision-makers in the region. Each participant in ...
R3 & ANA Marketing Futures Hosts Futures Forward Studio in Florida
18 May, 2019
R3 and ANA Marketing Futures presented the Futures Forward Studio to help marketers be better prepared for what's now, new and next in the world of innovation.
