R3 Builds Its Senior Team with Two Promotions
22 April, 2019
April 2019 – R3 builds its senior team with the promotion of Jenny Ong and Thuy-My Nguyen to senior consultants. “As a company, we’ve embarked on projects that have ...
News
Greg Paull on Auditing Organizational Marketing Activities at IIA Australia’s Annual Conference
30 March, 2019
Greg Paull, Co-founder and Principal of R3, presented at the Institute of Internal Auditors (Australia) Conference which was held from 24th to 27th of March ...
Campaign360: The Finance & Marketing Therapy Session
22 March, 2019
R3 Co-founder & Principal, Shufen Goh participated in a panel discussing the relationship between marketing and finance at Campaign360,
At The Coachella of CPGs Not All the Stars Are Shining Brightly
1 March, 2019
R3's Greg Paull recaps the highlights and insights from the annual gathering of the Consumer Analyst Group of New York (CAGNY) where thirty-one CPG companies talk about performance and the future.
Health Promotion Board Concludes Creative Pitch
11 February, 2019
The Health Promotion Board (HPB) has appointed Publicis Singapore and Pico International, to support its integrated marketing activities following a pitch for three different agency services ...
Telkomsel Calls Multi-Agency Pitch
31 October, 2018
Indonesia’s largest mobile carrier, Telkomsel, has called a multi-agency pitch in Jakarta. The company is seeking three new agencies: a strategic brand lead, a creative production ...
Data & Cloud Tech Summit 2018: Evolution of Responsible Data Analytics
2 October, 2018
R3’s Swathi Eashwer moderated a panel at the Data & Cloud Tech Summit 2018 with Prashant Agarwal (Head of Digital, AIA), Michel Hamilton (Chief Transformation ...
Debating Brand Confidence at the Digital Trading Awards
14 September, 2018
R3 Co-Founder and Principal, Shufen Goh, participated in a debate that looked into whether brands are losing confidence in digital as consumer focus has shifted to transparency, brand safety, and trust.
Publicis, VCCP Named Winners in Cathay Pacific’s First Pitch in 25 Years
31 August, 2018
Cathay Pacific has concluded its global marketing agency review, naming Publicis Groupe and Chime Communications' VCCP to handle its creative, media and social duties. The ...
Puma Appoints Y&R As AOR For China
15 August, 2018
Puma China appointed Y&R as its creative agency of record until the end of 2019, in a contract finalised a week ago. It is understood Y&R China ...
Shell Confirms ‘Agency Of The Future’ Roster And MediaCom Appointment
1 August, 2018
Shell has now confirmed its new agency roster for its Shell Retail and Shell Global Commercial (Lubricants) arms, as originally reported originally by The Drum last ...
Poh Heng Jewellery Enlists R3 As It Looks For Integrated Agency Partner
6 July, 2018
Poh Heng Jewellery is looking for an agency to handle integrated marketing duties. It has enlisted R3 to aid with the pitch process. Pamela Seow, ...
Burlington Stores Suits Up with Horizon as New Media AOR
28 June, 2018
Horizon Media has zipped up a new client in Burlington Stores, which named the agency to handle media duties on its account, the companies said Wednesday. The ...
Why Aren’t We (Agencies) Sexy Anymore? Explores Shufen Goh at APMF 2018
18 May, 2018
Shufen Goh, Co-founder and Principal at R3, spoke at APMF 2018 in Bali, Indonesia, on the tectonic shift that has shaken advertising agencies from all ...
Horizon Media Adds Another Major Honda Regional Account
27 April, 2018
TriHonda, the Honda dealership advertising association, has appointed Horizon Media as its media AOR following a formal review managed by R3.
R3 Bolsters Company With Double Promotion
3 April, 2018
R3 has promoted both Elfrida Szeto (pictured left) and Adeline Lee (pictured right) to the role of principal consultant. In the new role, both consultants will be taking on ...
Digital Transformation in the CMO Suite at CDO Summit 2018
2 April, 2018
"Digital Transformation in the CMO Suite" was the topic of conversation at the NYC CDO Summit on Wednesday, May 2, 2018. The panel, moderated by ...
McCann On Notice As Cathay Pacific Calls Wide-ranging Pitch
28 March, 2018
Cathay-Pacific is conducting its first major agency pitch in 25 years after an RFI (request for information) was sent to dozens of agencies last week, ...
Health Promotion Board Concludes Media Pitch
12 February, 2018
The Health Promotion Board (HPB) has appointed Havas Media for online and offline media buying. The appointment is for a year, with the option to extend for another two.
R3 Brings On Board Senior Consultants
31 January, 2018
R3 has brought on board two senior talents, Yang Yang and Fiona Lee in the roles of senior and associate consultant accordingly.
Congratulations to R3 client @KCCorp Indonesia on their new media partnership with @mindshare https://bit.ly/3DDkQMq
Brands need to be ready for a #metaverse where they can produce, publish and buy assets, says R3's Jason Velliquette https://cnb.cx/3rb6G2m #marketing
In light of China's recent crackdown on media and tech, big advertisers might double down - which means growth for their agencies, says R3's Greg Paull @gregpaull. https://bit.ly/3biV4RU
Facebook's climbing MAU's will ensure ad spend even though its brand affinity might be dropping, says R3's Greg Paull @gregpaull. https://bit.ly/3k76MnJ #digitalmarketing
60% of agencies lack any process for ensuring DEI in their work, and almost half of all advertising portrays negative gender-role stereotypes, according to research by @R3WW https://buff.ly/3BhuGSS
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