Philips Selects Omnicom After $300m Global Agency Review
27 May, 2021
Philips has selected Omnicom following a global review of its $300m PR, creative and media duties after a review that was led by R3.
News
R3 & 4A’s Partner to Further Diversity, Equity & Inclusion in Marketing Through Data, Research & Benchmarks
5 May, 2021
As the DEI research partner of the 4A’s, R3 will work in tandem with the 4A’s to collect and apply data on diversity in talent, leadership, and operations.
ANA Digital & Social: Clubhouse – Social Media’s Hottest Club
9 April, 2021
R3 Co-founder and Principal, Greg Paull, led a webinar session for the Association of National Advertisers (ANA) Digital & Social Committee on Clubhouse, the ...
R3 Builds Digital & Media Capability with Four Hires in New York
8 April, 2021
R3 builds its digital and media capability in the US with four new consultant hires. Jason Velliquette, Craig Stein, Alexandra Henriques, and Hailey Tay join the independent marketing consultancy’s New York office.
ANA Agency Relations: Managing Digital, Content, And Social Agencies
25 March, 2021
R3 Co-founder and Principal, Greg Paull and EVP of Digital, Jason Velliquette, led a webinar session for the Association of National Advertisers (ANA) Agency ...
For CPG Brands Post COVID, Efficiency & e-Commerce Will Be the Differentiator
11 March, 2021
Following attendance at the annual conference of the Consumer Analyst Group of New York (CAGNY), R3 reviewed the post-COVID performance and strategies of some of the world’s leading CPG companies to identify key characteristics of growth for this market.
Consumer Loyalty in Gen-Z at the China Beauty Brand Digital Innovation Summit
21 January, 2021
At the China Beauty Brand Digital Summit, R3 Lead Consultant, Carrie Zheng, shared insights on consumer loyalty among Gen-Z and the importance of content and product innovation.
Electrolux Selects OMG as AOR in APAC & MEA
22 December, 2020
Following a multi-agency pitch, Electrolux appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA.
ANA Futures UNLOCKED: AI & the Customer Journey
5 December, 2020
R3 and ANA Futures co-hosted a virtual summit that showcased how AI has transformed the marketing function, particularly along the customer journey.
Optimizing Agency Relationships to Drive Brand Performance
3 December, 2020
At a recent ANA Agency Relations Committee meeting, R3's Dave Edwards spoke on how strong agency partnerships drive innovation and brand performance.
Relationship Marketing: The New WFH Approach to Loyalty
17 November, 2020
At an ANA Relationship Marketing Committee, R3s Greg Paull led a webinar on how loyalty programs are being shaped by COVID-19.
Nestlé China Picks Dentsu for US$300 Million Media Account
23 October, 2020
Nestlé has selected Dentsu as its media agency in China, beating out incumbent Mindshare as well as Publicis Media. R3 was the pitch consultant on the account.
AANA Future Fit: Supporting Growth of Social Commerce
3 September, 2020
R3’s Greg Paull was joined by Melinda Petrunoff, Director of Small & Medium Business (ANZ) at Facebook to discuss how brands can benefit from social commerce with AANA CEO, John Broome as host.
WPP Appointed Global AOR For Zespri International
3 September, 2020
New Zealand-based kiwifruit marketer Zespri International has consolidated its global advertising account with a team of WPP agencies led by VMLY&R and Mindshare.
WEBINAR3 Series Delivers Insight on Media Rebates to Martech Stacks
31 August, 2020
Renewed focus on digital marketing makes TikTok and Livestreaming for e-Commerce popular topics, while interest in specialized subjects like MarTech, Benchmarking and Media Rebates reflect the industry’s desire to increase efficiency.
What Do Advertisements Tell Us About The State Of Gender Relations In Singapore?
27 August, 2020
Gender-equality organisation AWARE and marketing consultancy R3 embarked on a project to analyse gender portrayals contained in Singapore commercials.
Advertising Reconciliation vs Efficiency: What Matters More?
18 August, 2020
R3's Greg Paull moderated a panel by AdNode that discussed the challenges, opportunities and the latest trends in digital transformation in advertising.
Campaign and R3 launch CMO Outlook Study
10 August, 2020
Campaign has teamed up with R3, an independent global marketing consultancy, for the launch of CMO Outlook – a new biannual study that will help marketers across the EMEA region make the right decisions for their businesses.
OMD Wins Lindt & Sprüngli Media Account in China
30 June, 2020
Swiss chocolatier Lindt & Sprüngli AG (Lindt) has selected a media agency of record for China after a pitch involving media and digital agencies.
Innovation And Technology Will Lead Brand Growth: ANA Report
25 June, 2020
A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new report from the ANA and R3.
