Complex Business Landscape Big Challenge for 41% Asian CMOs
21 May, 2017
About 41 per cent of CMOs in Asia said managing an increasingly complex business landscape as their greatest challenge, a new book from global consultancy
News
China’s CMOs Explore Internal & External Transformation at Shanghai Roundtable
12 May, 2017
R3’s Shanghai CMO Roundtable, held on May 11, 2017 at the Azul Tapas Lounge in Shanghai, connected senior marketers from Blue Air, Giti, Unilever, Philip’s
Singtel Concludes Creative and Digital Pitch, Appoints Four Agencies
3 April, 2017
Singtel has concluded its search for creative and digital agency partners. The tender was launched in October last year to assess and evaluate all shortlisted
AkzoNobel Appoints MullenLowe Group as Global Marketing Creative Agency Partner
30 March, 2017
The global hub will be run out of the MullenLowe Group UK office AkzoNobel Decorative Paints is pleased to announce the appointment of a new
CMOs Tackle Digital Transformation, Integration at NYC Roundtable
19 March, 2017
At the R3 New York Roundtable, discussion delved into the major challenges facing CMOs today, including getting integration right, the consumer journey and how large organizations can battle the “legacy disease.”
BMW Asia Confirms Creative Account Up For Grabs
15 March, 2017
The much awaited BMW creative account is up for grabs. According to sources, handling the pitch for the APAC market is pitch consultant R3. Marketing has reached
Publicis’ Starcom Wins Lowe’s First Media Agency Review in 10 Years
24 February, 2017
Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review. “Lowe’s continues to
Singtel Announces Creative Shortlist
30 November, 2016
Ogilvy, BBH, TBWA, nine others in four categories make the final round. SINGAPORE - Singtel has announced the shortlist for its creative-agency review, which began in
P&G, Unilever, Coca-Cola Lead The Way on Global Agency Relationships
31 October, 2016
Maintaining a strong relationship has never been tougher New study looks at 40 of the most enduring and effective partnerships Six areas for all marketers
Singtel Launches Creative Pitch
26 October, 2016
Singtel is looking to appoint a new marketing communications agency roster for the next two years. According to a statement from consultants R3, charged with managing the
R3 Principal Talks Disruption and Consumer Experience at HSBC’s Digital Innovation Conference
24 October, 2016
R3 Principal and Co-founder, Shufen Goh, was the keynote guest speaker at the HSBC Digital Innovation Conference on October 12th, 2016. The conference brought together
New Balance to Bring on VML as Global Creative AOR
20 October, 2016
New Balance is poised to select VML as its global creative agency, following a competitive review, according to people with knowledge of the matter. R3 supported the review.
How Much of Marketing Can Realistically Be Taken In-house?
28 September, 2016
It’s fashionable to say that agencies are irrelevant and overpriced, and that marketers can take their entire operations in-house. In this blog post, R3’s principal and
Lowe’s Launches Media Agency Review After More Than 10 Years With OMD
28 September, 2016
Chain spent over $300 million on media last year Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since
Proximity China Wins Lucrative Social and Digital Account for Adidas After Competitive Pitch
18 August, 2016
Proximity China has won the lucrative digital and social account for Adidas China from VML after an exhaustive pitch. The agency, part of BBDO Worldwide,
New Balance Seeks Global Creative Agency
12 July, 2016
Arnold Was Incumbent on Account for More Than Six Years New Balance is looking for a new global creative agency, according to people familiar with
R3 Invests in China Consumer Analytics Specialist Bomoda
11 July, 2016
SHANGHAI - R3 has invested in Bomoda, a data-analytics company focused exclusively on the Chinese consumer. Bomoda, which has operations in New York and Shanghai, specializes
Asia’s CMOs Tackle Digital Disruption, Programmatic at AdTech Roundtable
24 May, 2016
Digital is pervading all areas of business today and its impact goes far beyond marketing. In response to high demand and interest in the topic,
Suntory Consolidates Media with Initiative Across Key Asia Markets
3 May, 2016
SINGAPORE - Cerebos has awarded IPG Mediabrands’ Initiative its consolidated regional media business in Thailand, Taiwan, Malaysia, Singapore and Hong Kong, following a pitch. The
R3’s Greg Paull Attends ANA Masters of Media Conference
27 April, 2016
R3 Principal & Co-Founder, Greg Paull, attended the ANA Masters of Media Conference in Florida last month. The conference included some great case studies on the
R3 has teamed up with @Campaignmag for the launch of CMO Outlook – a new biannual study that will help marketers across the EMEA region make the right decisions for their businesses. Check out more below:
R3's @GregPaull is encouraging marketers to participate in a new study, CMO Outlook. The purpose of CMO Outlook is to provide useful information to marketing leaders that will help them make decisions in the short term. Read more here: https://bit.ly/3adsPmh
WPP & Omnicom Lead Creative and Media Wins for the first half of this difficult year according to the latest roundup from @R3WW https://buff.ly/31iuzXk
Join R3's @gregpaull & @wfamarketers on 22 July to learn more about the acceleration of #livestreaming and #ecommerce. #marketing #retail https://wfanet.org/events/item/2846/webinar-live-streaming-e-commerce/about
“There’s more pressure than ever on agencies to perform with marketers expecting more for less,” says @gregpaull #media #marketing #agencyreview https://www.adexchanger.com/agencies/media-agency-review-activity-spikes-during-covid-19/
As brands are being called to take a stand, risk management should be factored in the agency pitch process, says R3's @gregpaull. #agency #marketing https://marketingmagazine.com.my/3-ways-marketers-can-reduce-risk-in-agency-pitch-process/