29 May, 2021
R3 Co-founder and Principal, Shufen Goh, participated in Singapore Mediacorp’s Executive Insights webinar on the importance of the women segment and how to create meaningful engagement by addressing the challenges women face through content.
27 May, 2021
Philips has selected Omnicom following a global review of its $300m PR, creative and media duties after a review that was led by R3.
5 May, 2021
As the DEI research partner of the 4A’s, R3 will work in tandem with the 4A’s to collect and apply data on diversity in talent, leadership, and operations.
9 April, 2021
R3 Co-founder and Principal, Greg Paull, led a webinar session for the Association of National Advertisers (ANA) Digital & Social Committee on Clubhouse, the ...
11 March, 2021
Following attendance at the annual conference of the Consumer Analyst Group of New York (CAGNY), R3 reviewed the post-COVID performance and strategies of some of the world’s leading CPG companies to identify key characteristics of growth for this market.
21 January, 2021
At the China Beauty Brand Digital Summit, R3 Lead Consultant, Carrie Zheng, shared insights on consumer loyalty among Gen-Z and the importance of content and product innovation.
22 December, 2020
Following a multi-agency pitch, Electrolux appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA.
5 December, 2020
R3 and ANA Futures co-hosted a virtual summit that showcased how AI has transformed the marketing function, particularly along the customer journey.
3 December, 2020
At a recent ANA Agency Relations Committee meeting, R3's Dave Edwards spoke on how strong agency partnerships drive innovation and brand performance.
17 November, 2020
At an ANA Relationship Marketing Committee, R3s Greg Paull led a webinar on how loyalty programs are being shaped by COVID-19.
23 October, 2020
Nestlé has selected Dentsu as its media agency in China, beating out incumbent Mindshare as well as Publicis Media. R3 was the pitch consultant on the account.
3 September, 2020
R3’s Greg Paull was joined by Melinda Petrunoff, Director of Small & Medium Business (ANZ) at Facebook to discuss how brands can benefit from social commerce with AANA CEO, John Broome as host.
3 September, 2020
New Zealand-based kiwifruit marketer Zespri International has consolidated its global advertising account with a team of WPP agencies led by VMLY&R and Mindshare.
31 August, 2020
Renewed focus on digital marketing makes TikTok and Livestreaming for e-Commerce popular topics, while interest in specialized subjects like MarTech, Benchmarking and Media Rebates reflect the industry’s desire to increase efficiency.
27 August, 2020
Gender-equality organisation AWARE and marketing consultancy R3 embarked on a project to analyse gender portrayals contained in Singapore commercials.
18 August, 2020
R3's Greg Paull moderated a panel by AdNode that discussed the challenges, opportunities and the latest trends in digital transformation in advertising.
10 August, 2020
Campaign has teamed up with R3, an independent global marketing consultancy, for the launch of CMO Outlook – a new biannual study that will help marketers across the EMEA region make the right decisions for their businesses.
30 June, 2020
Swiss chocolatier Lindt & Sprüngli AG (Lindt) has selected a media agency of record for China after a pitch involving media and digital agencies.
25 June, 2020
A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new report from the ANA and R3.
4 June, 2020
R3 welcomes four new hires to its New York and London offices as the global independent marketing consultancy builds expertise in marketing, integrated and digital media and business development.
