The R3 APAC Webinar3 Series started in June 2020, as many countries in Asia Pacific hunkered down and stayed indoors to prevent the spread of COVID-19. The aim was, and still is, to provide marketers and procurement professionals in APAC relevant and updated content as the advertising world continues to evolve with the economy, new technology and software.
Since then, we’ve held six bi-weekly webinars and continue to roll out a calendar of events.
Topics covered so far are:
- Benchmarking Paid, Owned and Earned Media
- Media Rebates: The Good, The Bad & The Ugly
- TikTok: Best Practices and Case Studies
- Optimizing Agency Partnerships for Brand Growth
- Livestreaming and the Evolution of e-Commerce
- Making Your MarTech Stack Work for You
Renewed focus on digital marketing has made TikTok and Livestreaming for e-Commerce popular topics with marketers, while interest in specialized subjects like MarTech, Benchmarking and Media Rebates reflect the industry’s desire to increase efficiency and effectiveness across partnerships and processes.
Webinar attendees came from all industries, and included marketers and procurement professionals from multinational companies such as Google, Mastercard, P&G, Samsung, Unilever, Nestle, GSK, Amazon, and LVMH.
If you’d like to attend our upcoming APAC webinars, please sign up here.