New Zealand-based kiwifruit marketer Zespri International has consolidated its global advertising account with a team of WPP agencies led by VMLY&R and Mindshare.

The remit includes creative, media, consumer experience and commerce to the deliver the client’s brand proposition “Make Your Healthy Irresistible” across 53 countries including the U.S. and markets across Europe and Asia (excluding Japan).

The selection was made after a year-long global pitch process managed by R3 Worldwide.

Read the full article at MediaPost