BMW Asia Confirms Creative Account Up For Grabs
15 March, 2017
The much awaited BMW creative account is up for grabs. According to sources, handling the pitch for the APAC market is pitch consultant R3. Marketing has reached ...
News
Publicis’ Starcom Wins Lowe’s First Media Agency Review in 10 Years
24 February, 2017
Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review. “Lowe’s continues to ...
Singtel Announces Creative Shortlist
30 November, 2016
Ogilvy, BBH, TBWA, nine others in four categories make the final round. SINGAPORE - Singtel has announced the shortlist for its creative-agency review, which began in ...
P&G, Unilever, Coca-Cola Lead The Way on Global Agency Relationships
31 October, 2016
Maintaining a strong relationship has never been tougher New study looks at 40 of the most enduring and effective partnerships Six areas for all marketers ...
Singtel Launches Creative Pitch
26 October, 2016
Singtel is looking to appoint a new marketing communications agency roster for the next two years. According to a statement from consultants R3, charged with managing the ...
R3 Principal Talks Disruption and Consumer Experience at HSBC’s Digital Innovation Conference
24 October, 2016
R3 Principal and Co-founder, Shufen Goh, was the keynote guest speaker at the HSBC Digital Innovation Conference on October 12th, 2016. The conference brought together ...
New Balance to Bring on VML as Global Creative AOR
20 October, 2016
New Balance is poised to select VML as its global creative agency, following a competitive review, according to people with knowledge of the matter. R3 supported the review. ...
How Much of Marketing Can Realistically Be Taken In-house?
28 September, 2016
It’s fashionable to say that agencies are irrelevant and overpriced, and that marketers can take their entire operations in-house. In this blog post, R3’s principal and ...
Lowe’s Launches Media Agency Review After More Than 10 Years With OMD
28 September, 2016
Chain spent over $300 million on media last year Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since ...
Proximity China Wins Lucrative Social and Digital Account for Adidas After Competitive Pitch
18 August, 2016
Proximity China has won the lucrative digital and social account for Adidas China from VML after an exhaustive pitch. The agency, part of BBDO Worldwide, ...
New Balance Seeks Global Creative Agency
12 July, 2016
Arnold Was Incumbent on Account for More Than Six Years New Balance is looking for a new global creative agency, according to people familiar with ...
R3 Invests in China Consumer Analytics Specialist Bomoda
11 July, 2016
SHANGHAI - R3 has invested in Bomoda, a data-analytics company focused exclusively on the Chinese consumer. Bomoda, which has operations in New York and Shanghai, specializes ...
Asia’s CMOs Tackle Digital Disruption, Programmatic at AdTech Roundtable
24 May, 2016
Digital is pervading all areas of business today and its impact goes far beyond marketing. In response to high demand and interest in the topic, ...
Suntory Consolidates Media with Initiative Across Key Asia Markets
3 May, 2016
SINGAPORE - Cerebos has awarded IPG Mediabrands’ Initiative its consolidated regional media business in Thailand, Taiwan, Malaysia, Singapore and Hong Kong, following a pitch. The ...
R3’s Greg Paull Attends ANA Masters of Media Conference
27 April, 2016
R3 Principal & Co-Founder, Greg Paull, attended the ANA Masters of Media Conference in Florida last month. The conference included some great case studies on the ...
R3’s Adtech 40 Unearths Five Digital Demands on CMOs
27 April, 2016
First time global study of the 40 best examples of technology in advertisingUnique analysis of Best Practice in Digital MarketingCovering global, regional and local work ...
Your integrated marketing process may be costing you up to 19% more
25 April, 2016
We’ve all seen the Mad Men episode where Don Draper strides into the room and sells the client a complete idea. One client, one agency, ...
R3 to Co-Sponsor 2016 Advertising Financial Management Conference
24 April, 2016
R3 has been confirmed as one of a select group of sponsors for the upcoming ANA Financial Management Conference in Boca Raton in Florida. As ...
China CMOs Demand Measurement With the Rise of Ad Tech
23 April, 2016
Offline and Online linked measurement still an issueManagement pressure on CMO’s to drive revenue from digitalVendor and Agency quality still an issue January 2016, Shanghai ...
Pfizer Korea Awards Media Business to Omnicom Media Group
22 April, 2016
SOUTH KOREA – Pfizer Korea has awarded Omnicom Media Group its media duties for the market, following a media review. According to industry sources, it ...
