ANA Agency Relations: Managing Digital, Content, And Social Agencies
25 March, 2021
R3 Co-founder and Principal, Greg Paull and EVP of Digital, Jason Velliquette, led a webinar session for the Association of National Advertisers (ANA) Agency ...
News
For CPG Brands Post COVID, Efficiency & e-Commerce Will Be the Differentiator
11 March, 2021
Following attendance at the annual conference of the Consumer Analyst Group of New York (CAGNY), R3 reviewed the post-COVID performance and strategies of some of the world’s leading CPG companies to identify key characteristics of growth for this market.
Consumer Loyalty in Gen-Z at the China Beauty Brand Digital Innovation Summit
21 January, 2021
At the China Beauty Brand Digital Summit, R3 Lead Consultant, Carrie Zheng, shared insights on consumer loyalty among Gen-Z and the importance of content and product innovation.
Electrolux Selects OMG as AOR in APAC & MEA
22 December, 2020
Following a multi-agency pitch, Electrolux appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA.
ANA Futures UNLOCKED: AI & the Customer Journey
5 December, 2020
R3 and ANA Futures co-hosted a virtual summit that showcased how AI has transformed the marketing function, particularly along the customer journey.
Optimizing Agency Relationships to Drive Brand Performance
3 December, 2020
At a recent ANA Agency Relations Committee meeting, R3's Dave Edwards spoke on how strong agency partnerships drive innovation and brand performance.
Relationship Marketing: The New WFH Approach to Loyalty
17 November, 2020
At an ANA Relationship Marketing Committee, R3s Greg Paull led a webinar on how loyalty programs are being shaped by COVID-19.
Nestlé China Picks Dentsu for US$300 Million Media Account
23 October, 2020
Nestlé has selected Dentsu as its media agency in China, beating out incumbent Mindshare as well as Publicis Media. R3 was the pitch consultant on the account.
AANA Future Fit: Supporting Growth of Social Commerce
3 September, 2020
R3’s Greg Paull was joined by Melinda Petrunoff, Director of Small & Medium Business (ANZ) at Facebook to discuss how brands can benefit from social commerce with AANA CEO, John Broome as host.
WPP Appointed Global AOR For Zespri International
3 September, 2020
New Zealand-based kiwifruit marketer Zespri International has consolidated its global advertising account with a team of WPP agencies led by VMLY&R and Mindshare.
WEBINAR3 Series Delivers Insight on Media Rebates to Martech Stacks
31 August, 2020
Renewed focus on digital marketing makes TikTok and Livestreaming for e-Commerce popular topics, while interest in specialized subjects like MarTech, Benchmarking and Media Rebates reflect the industry’s desire to increase efficiency.
What Do Advertisements Tell Us About The State Of Gender Relations In Singapore?
27 August, 2020
Gender-equality organisation AWARE and marketing consultancy R3 embarked on a project to analyse gender portrayals contained in Singapore commercials.
Advertising Reconciliation vs Efficiency: What Matters More?
18 August, 2020
R3's Greg Paull moderated a panel by AdNode that discussed the challenges, opportunities and the latest trends in digital transformation in advertising.
Campaign and R3 launch CMO Outlook Study
10 August, 2020
Campaign has teamed up with R3, an independent global marketing consultancy, for the launch of CMO Outlook – a new biannual study that will help marketers across the EMEA region make the right decisions for their businesses.
OMD Wins Lindt & Sprüngli Media Account in China
30 June, 2020
Swiss chocolatier Lindt & Sprüngli AG (Lindt) has selected a media agency of record for China after a pitch involving media and digital agencies.
Innovation And Technology Will Lead Brand Growth: ANA Report
25 June, 2020
A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new report from the ANA and R3.
R3 Adds Integrated & Digital Media Capability As It Builds Its New York and London Offices
4 June, 2020
R3 welcomes four new hires to its New York and London offices as the global independent marketing consultancy builds expertise in marketing, integrated and digital media and business development.
NTUC FairPrice Settles Creative Pitch, Rolls Out Fresh New Campaign
1 June, 2020
Marketing Interactive - Singapore supermarket chain NTUC FairPrice has selected creative agency Iris and production agency Hogarth with the help of consultants R3.
The Marketing Commute: Interview with Greg Paull, R3
17 May, 2020
Hosted by Andrew Baxter, Professor Vince Mitchell, Mike Boyd, and Carmen Bekker, The Marketing Commute podcast is for anyone who’s interested in hearing the stories ...
PlayStation Hunts for Global Production Agency
13 May, 2020
Campaign US - PlayStation is searching for a global production agency partner to help amplify work crafted by creative partner adam&eveDBB worldwide across digital. R3, the consultancy group, is leading the review.
Congratulations to R3 client @KCCorp Indonesia on their new media partnership with @mindshare https://bit.ly/3DDkQMq
Brands need to be ready for a #metaverse where they can produce, publish and buy assets, says R3's Jason Velliquette https://cnb.cx/3rb6G2m #marketing
In light of China's recent crackdown on media and tech, big advertisers might double down - which means growth for their agencies, says R3's Greg Paull @gregpaull. https://bit.ly/3biV4RU
Facebook's climbing MAU's will ensure ad spend even though its brand affinity might be dropping, says R3's Greg Paull @gregpaull. https://bit.ly/3k76MnJ #digitalmarketing
60% of agencies lack any process for ensuring DEI in their work, and almost half of all advertising portrays negative gender-role stereotypes, according to research by @R3WW https://buff.ly/3BhuGSS
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