Campaign Brief Asia – Publicis Groupe led by Leo Burnett has been appointed as Standard Chartered’s global creative agency, with the wide-ranging communications mandate covering creative, digital and production services. The account was previously with TBWA for the past 18 years, based out of Singapore.

The global account will be led out of the Singapore office. The win follows a multi-market review that kicked off in February 2022, led by Global Marketing Consultants R3 and Shufen Goh. In addition to incumbent TBWA and BLKJ Havas.

“Following a rigorous pitch process, we have made the decision to award the mandate to Publicis Groupe. We are confident that they will be the right partner to take our narrative to the next level, by pushing our creative and digital boundaries,” said Claire Dixon, Group Head, Corporate Affairs, Brand & Marketing. “We are thankful to TBWA for their support during the past 18 years to bring Standard Chartered’s brand to where it is today.”

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