Adweek – The results of Nike’s global media review are in, and the brand has selected two new agencies. IPG Mediabrands’ Initiative will handle Nike’s media globally and in the EMEA and APLA regions, while independent media agency PMG is now Nike’s integrated media AOR in North America.
The account is worth approximately $1 billion total and $300 to $400 million in North America, according to a source with knowledge of the review. A large amount of that money will fuel the brand’s DTC initiatives.
R3 managed the process, but was unavailable for comment.