Your integrated marketing process may be costing you up to 19% more
25 April, 2016
We’ve all seen the Mad Men episode where Don Draper strides into the room and sells the client a complete idea. One client, one agency, ...
News
R3 to Co-Sponsor 2016 Advertising Financial Management Conference
24 April, 2016
R3 has been confirmed as one of a select group of sponsors for the upcoming ANA Financial Management Conference in Boca Raton in Florida. As ...
China CMOs Demand Measurement With the Rise of Ad Tech
23 April, 2016
Offline and Online linked measurement still an issueManagement pressure on CMO’s to drive revenue from digitalVendor and Agency quality still an issue January 2016, Shanghai ...
Pfizer Korea Awards Media Business to Omnicom Media Group
22 April, 2016
SOUTH KOREA – Pfizer Korea has awarded Omnicom Media Group its media duties for the market, following a media review. According to industry sources, it ...
R3 INTEGRATION 40
21 April, 2016
MARKETERS AND AGENCIES CHALLENGED, EXPLORING NEW WAYS TO DRIVE BETTER INTEGRATION New York – April 2nd, 2015 - The world’s best marketers and the agencies that serve ...
Doremus Named Lead Agency for Singapore Economic Development Board
19 April, 2016
The Singapore Economic Development Board (EDB), a lead government agency, has chosen the New York-based creative agency Doremus to head up its efforts to market Singapore as a premier ...
R3 Principal, Shufen Goh, Joins Project Reconnect Panel at #GMWKL
23 March, 2016
Last week, the Word Federation of Advertising held their annual Global Marketer Week in Kuala Lumpur, Malaysia, a four day-long event covering all things marketing. ...
R3’s Seema Punwani Attended Mumbrella Asia Awards as Jury Captain
21 March, 2016
R3 Principal Consultant, Seema Punwani, attended last week’s Mumbrella Asia Awards on March 17 at Singapore’s Shangri-La Rasa Sentosa Resort, acting as Jury Captain for three ...
EDB Selects Agency Partners for Four Markets
21 March, 2016
The Singapore Economic Development Board (EDB) has selected its agency partners after a five-month process covering four markets – Germany, Japan, North America and Singapore. ...
R3 Leads Marketing Brief Writing Workshop in Singapore
4 March, 2016
R3’s Principal, Shufen Goh, and Principal Consultant, Seema Puwani, held a “Writing an Effective and Fair Brief to Procure Creative Services” workshop in the auditorium of NTUC Centre.
R3’s Principal and Co-Founder Attends the IAS Career Fair 2016
3 March, 2016
More than 700 enthusiastic students and mid-career switchers thronged IAS Career Fair 2016 on 26 February at The Red Dot Design Museum. The number of ...
Ooredoo Myanmar Settles Creative, Digital, Media and PR Agencies
1 February, 2016
Following the four-month pitch, managed by marketing consultancy R3, Ooredoo selected TBWA Thailand as its creative agency, independent Southeast Asian agency Phibious to manage digital and handed its media and PR work ...
Ooredoo Launches Creative and Media Agency Reviews
2 September, 2015
Myanmar’s second-largest telco, Ooredoo, has launched a creative and media agency review. Marketing consultancy R3, which has been engaged to manage both pitches.
