Nestlé China Picks Dentsu for US$300 Million Media Account
23 October, 2020
Nestlé has selected Dentsu as its media agency in China, beating out incumbent Mindshare as well as Publicis Media. R3 was the pitch consultant on the account.
News
AANA Future Fit: Supporting Growth of Social Commerce
3 September, 2020
R3’s Greg Paull was joined by Melinda Petrunoff, Director of Small & Medium Business (ANZ) at Facebook to discuss how brands can benefit from social commerce with AANA CEO, John Broome as host.
WPP Appointed Global AOR For Zespri International
3 September, 2020
New Zealand-based kiwifruit marketer Zespri International has consolidated its global advertising account with a team of WPP agencies led by VMLY&R and Mindshare.
WEBINAR3 Series Delivers Insight on Media Rebates to Martech Stacks
31 August, 2020
Renewed focus on digital marketing makes TikTok and Livestreaming for e-Commerce popular topics, while interest in specialized subjects like MarTech, Benchmarking and Media Rebates reflect the industry’s desire to increase efficiency.
What Do Advertisements Tell Us About The State Of Gender Relations In Singapore?
27 August, 2020
Gender-equality organisation AWARE and marketing consultancy R3 embarked on a project to analyse gender portrayals contained in Singapore commercials.
Advertising Reconciliation vs Efficiency: What Matters More?
18 August, 2020
R3's Greg Paull moderated a panel by AdNode that discussed the challenges, opportunities and the latest trends in digital transformation in advertising.
Campaign and R3 launch CMO Outlook Study
10 August, 2020
Campaign has teamed up with R3, an independent global marketing consultancy, for the launch of CMO Outlook – a new biannual study that will help marketers across the EMEA region make the right decisions for their businesses.
OMD Wins Lindt & Sprüngli Media Account in China
30 June, 2020
Swiss chocolatier Lindt & Sprüngli AG (Lindt) has selected a media agency of record for China after a pitch involving media and digital agencies.
Innovation And Technology Will Lead Brand Growth: ANA Report
25 June, 2020
A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new report from the ANA and R3.
R3 Adds Integrated & Digital Media Capability As It Builds Its New York and London Offices
4 June, 2020
R3 welcomes four new hires to its New York and London offices as the global independent marketing consultancy builds expertise in marketing, integrated and digital media and business development.
NTUC FairPrice Settles Creative Pitch, Rolls Out Fresh New Campaign
1 June, 2020
Marketing Interactive - Singapore supermarket chain NTUC FairPrice has selected creative agency Iris and production agency Hogarth with the help of consultants R3.
The Marketing Commute: Interview with Greg Paull, R3
17 May, 2020
Hosted by Andrew Baxter, Professor Vince Mitchell, Mike Boyd, and Carmen Bekker, The Marketing Commute podcast is for anyone who’s interested in hearing the stories ...
PlayStation Hunts for Global Production Agency
13 May, 2020
Campaign US - PlayStation is searching for a global production agency partner to help amplify work crafted by creative partner adam&eveDBB worldwide across digital. R3, the consultancy group, is leading the review.
WEBINAR3 Series: Media Rebates – The Good, The Bad, and The Ugly
8 May, 2020
What media rebates are, the amount of rebates across different forms of media, solutions and best practices were the topic of discussion at R3's webinar "Media Rebates: The Good, The Bad and The Ugly."
New Business Plunges 30% As March Stats Reveal the Ugly Truth
4 May, 2020
Campaign US - Overall new business is down 29.9 percent in January to March 2020 versus the same period last year, figures from R3 Worldwide confirm.
WEBINAR3 Series: Benchmarking Paid, Owned, and Earned Media
23 April, 2020
The fundamentals of benchmarking media, and best practices regarding what can, cannot, and should be benchmarked were covered in R3's webinar on 22 April.
Business as Unusual: Going, Going, Gone Virtual—New Business Now
9 April, 2020
R3 participated in a webinar hosted by the 4A's to help agencies better understand the challenges and opportunities and learn tips and tricks to effective virtual pitching.
Finding the ROI in Virtual Influencers
20 March, 2020
R3 presented on the topic of increasing ROI when working with virtual influencers in a webinar for the ANA's Influencer Marketing Committee Southwest Chapter.
WEBINAR3 Series: TikTok – Best Marketing Case Studies
12 March, 2020
R3 hosted a webinar on TikTok best practices and case studies to address the growing investment that brands are making in influencer marketing in the US and globally.
Using TikTok to Increase Your Return on Influencers
14 February, 2020
As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands.
“It’s been an on-going battle for procurement people to look for value. Payment terms have been one of their tools, but there are many other ways to drive value”,
said Greg Paull, Co-founder & Principal of R3
“Marketers would be much better suited to try to push agencies to drive more value than get a financial incentive out of payment terms,” said Greg Paull, Co-founder & Principal of R3.
https://digiday.com/marketing/marketing-briefing-the-answer-is-no-why-agencies-need-to-reject-rfps-with-egregiously-extended-payment-terms/
R3's Principal & Co-founder, Greg Paull says “Procurement teams will be better served looking for added value and driving additional benefits such as strategic talent and initiatives.”
https://www.adweek.com/agencies/keurig-dr-pepper-demands-360-day-payment-terms-in-pr-agency-rfp/
“Payment terms have become a key foundation of every agency procurement discussion as an important lever to optimize use of funds,” said R3's Greg Paull.
https://www.provokemedia.com/latest/article/agencies-decry-unfair-payment-terms-in-keurig-dr-pepper-pr-retainer
Co-founder of R3, Greg Paull, says, “the big six [holding companies] laid off 24,000 during 2020 and then … hired 32,000 back in, so there’s just a lot of turmoil in the agency process and model.” https://www.adweek.com/agencies/talent-issues-force-agencies-to-stay-selective-leaving-brands-with-fewer-options/
R3's Greg Paull says, "advertisers are looking for opportunities to #maximise their investment, and linear TV doesn't offer them features like audience targeting, ad performance tracking, ad optimisation, or a range of formats."
https://www.campaignlive.com/article/netflix-disney+-ad-supported-tiers-mean-tv-ad-world/1803911
"Programmatic DOOH provides flexibility," says Greg Paull, co-founder & principal at R3. "Advertisers will also get a level of transparency in trading not previously available, which will challenge buying behaviour within OOH."
https://www.campaignasia.com/article/google-enters-dooh-space-what-does-this-mean-for-marketers/481625
“The war [for] talent has never been more so than at smaller startups, where well-funded CEOs will be open to investing more in CMOs with pedigree to help fuel growth,” said @gregpaull, Co-Founder and Principal of independent marketing consultancy R3.
https://www.wsj.com/articles/cmo-compensation-at-growth-stage-companies-has-risen-the-future-looks-less-bright-11664391562?mod=hp_minor_pos2