14 September, 2018
R3 Co-Founder and Principal, Shufen Goh, participated in a debate that looked into whether brands are losing confidence in digital as consumer focus has shifted to transparency, brand safety, and trust.
31 August, 2018
Cathay Pacific has concluded its global marketing agency review, naming Publicis Groupe and Chime Communications' VCCP to handle its creative, media and social duties. The ...
15 August, 2018
Puma China appointed Y&R as its creative agency of record until the end of 2019, in a contract finalised a week ago. It is understood Y&R China ...
1 August, 2018
Shell has now confirmed its new agency roster for its Shell Retail and Shell Global Commercial (Lubricants) arms, as originally reported originally by The Drum last ...
6 July, 2018
Poh Heng Jewellery is looking for an agency to handle integrated marketing duties. It has enlisted R3 to aid with the pitch process. Pamela Seow, ...
28 June, 2018
Horizon Media has zipped up a new client in Burlington Stores, which named the agency to handle media duties on its account, the companies said Wednesday. The ...
18 May, 2018
Shufen Goh, Co-founder and Principal at R3, spoke at APMF 2018 in Bali, Indonesia, on the tectonic shift that has shaken advertising agencies from all ...
27 April, 2018
TriHonda, the Honda dealership advertising association, has appointed Horizon Media as its media AOR following a formal review managed by R3.
3 April, 2018
R3 has promoted both Elfrida Szeto (pictured left) and Adeline Lee (pictured right) to the role of principal consultant. In the new role, both consultants will be taking on ...
2 April, 2018
"Digital Transformation in the CMO Suite" was the topic of conversation at the NYC CDO Summit on Wednesday, May 2, 2018. The panel, moderated by ...
28 March, 2018
Cathay-Pacific is conducting its first major agency pitch in 25 years after an RFI (request for information) was sent to dozens of agencies last week, ...
12 February, 2018
The Health Promotion Board (HPB) has appointed Havas Media for online and offline media buying. The appointment is for a year, with the option to extend for another two.
31 January, 2018
R3 has brought on board two senior talents, Yang Yang and Fiona Lee in the roles of senior and associate consultant accordingly.
15 January, 2018
Campaign Asia-Pacific has learned that Manulife is looking for a new regional creative agency and is seeking to consolidate its creative business in Asia. The ...
10 January, 2018
JC Penney is celebrating the new year with a new agency. The Plano, Texas-based department store recently parted ways with McGarryBowen, its agency of record since ...
27 November, 2017
Samsung Services, a suite of digital tools that includes a variety of Samsung efficiency apps such as Payment, Bixby and Health, has brought on Beyond as its new ...
23 November, 2017
Marketing consultant R3 has bulked up its staff with several new hires from the agency world including Senior Consultant Lana Tobengauz, a 20-plus year pro whose ...
15 November, 2017
Mental health well-being is still a taboo subject that many professionals overlook and don’t take the time to understand. However, global consulting firm, R3, take ...
20 October, 2017
The Health Promotion Board (HPB) is on the hunt for a media agency, which will be responsible for both online and offline media buying. The ...
21 September, 2017
Marina Bay Sands (MBS) has concluded its much-coveted media pitch after a five-month-long pitch process. The agencies appointed are OMD and Forward3D, which are tasked ...
“It’s been an on-going battle for procurement people to look for value. Payment terms have been one of their tools, but there are many other ways to drive value”,
said Greg Paull, Co-founder & Principal of R3
“Marketers would be much better suited to try to push agencies to drive more value than get a financial incentive out of payment terms,” said Greg Paull, Co-founder & Principal of R3.
https://digiday.com/marketing/marketing-briefing-the-answer-is-no-why-agencies-need-to-reject-rfps-with-egregiously-extended-payment-terms/
R3's Principal & Co-founder, Greg Paull says “Procurement teams will be better served looking for added value and driving additional benefits such as strategic talent and initiatives.”
https://www.adweek.com/agencies/keurig-dr-pepper-demands-360-day-payment-terms-in-pr-agency-rfp/
“Payment terms have become a key foundation of every agency procurement discussion as an important lever to optimize use of funds,” said R3's Greg Paull.
https://www.provokemedia.com/latest/article/agencies-decry-unfair-payment-terms-in-keurig-dr-pepper-pr-retainer
Co-founder of R3, Greg Paull, says, “the big six [holding companies] laid off 24,000 during 2020 and then … hired 32,000 back in, so there’s just a lot of turmoil in the agency process and model.” https://www.adweek.com/agencies/talent-issues-force-agencies-to-stay-selective-leaving-brands-with-fewer-options/
R3's Greg Paull says, "advertisers are looking for opportunities to #maximise their investment, and linear TV doesn't offer them features like audience targeting, ad performance tracking, ad optimisation, or a range of formats."
https://www.campaignlive.com/article/netflix-disney+-ad-supported-tiers-mean-tv-ad-world/1803911
"Programmatic DOOH provides flexibility," says Greg Paull, co-founder & principal at R3. "Advertisers will also get a level of transparency in trading not previously available, which will challenge buying behaviour within OOH."
https://www.campaignasia.com/article/google-enters-dooh-space-what-does-this-mean-for-marketers/481625
“The war [for] talent has never been more so than at smaller startups, where well-funded CEOs will be open to investing more in CMOs with pedigree to help fuel growth,” said @gregpaull, Co-Founder and Principal of independent marketing consultancy R3.
https://www.wsj.com/articles/cmo-compensation-at-growth-stage-companies-has-risen-the-future-looks-less-bright-11664391562?mod=hp_minor_pos2
