Burlington Stores Suits Up with Horizon as New Media AOR
28 June, 2018
Horizon Media has zipped up a new client in Burlington Stores, which named the agency to handle media duties on its account, the companies said Wednesday. The ...
News
Why Aren’t We (Agencies) Sexy Anymore? Explores Shufen Goh at APMF 2018
18 May, 2018
Shufen Goh, Co-founder and Principal at R3, spoke at APMF 2018 in Bali, Indonesia, on the tectonic shift that has shaken advertising agencies from all ...
Horizon Media Adds Another Major Honda Regional Account
27 April, 2018
TriHonda, the Honda dealership advertising association, has appointed Horizon Media as its media AOR following a formal review managed by R3.
R3 Bolsters Company With Double Promotion
3 April, 2018
R3 has promoted both Elfrida Szeto (pictured left) and Adeline Lee (pictured right) to the role of principal consultant. In the new role, both consultants will be taking on ...
Digital Transformation in the CMO Suite at CDO Summit 2018
2 April, 2018
"Digital Transformation in the CMO Suite" was the topic of conversation at the NYC CDO Summit on Wednesday, May 2, 2018. The panel, moderated by ...
McCann On Notice As Cathay Pacific Calls Wide-ranging Pitch
28 March, 2018
Cathay-Pacific is conducting its first major agency pitch in 25 years after an RFI (request for information) was sent to dozens of agencies last week, ...
Health Promotion Board Concludes Media Pitch
12 February, 2018
The Health Promotion Board (HPB) has appointed Havas Media for online and offline media buying. The appointment is for a year, with the option to extend for another two.
R3 Brings On Board Senior Consultants
31 January, 2018
R3 has brought on board two senior talents, Yang Yang and Fiona Lee in the roles of senior and associate consultant accordingly.
Manulife Tipped To Consolidate Its APAC Creative Business
15 January, 2018
Campaign Asia-Pacific has learned that Manulife is looking for a new regional creative agency and is seeking to consolidate its creative business in Asia. The ...
JC Penney Moves Account To Badger & Winters From McGarryBowen
10 January, 2018
JC Penney is celebrating the new year with a new agency. The Plano, Texas-based department store recently parted ways with McGarryBowen, its agency of record since ...
Samsung Services, A Suite Of Apps And Tools, Names Beyond Global AOR
27 November, 2017
Samsung Services, a suite of digital tools that includes a variety of Samsung efficiency apps such as Payment, Bixby and Health, has brought on Beyond as its new ...
Consultant R3 Adds Agency Veterans to Senior Team
23 November, 2017
Marketing consultant R3 has bulked up its staff with several new hires from the agency world including Senior Consultant Lana Tobengauz, a 20-plus year pro whose ...
R3 Partners with The Drum on Do It Day 2017 in Singapore
15 November, 2017
Mental health well-being is still a taboo subject that many professionals overlook and don’t take the time to understand. However, global consulting firm, R3, take ...
Health Promotion Board On The Hunt For Media Agency
20 October, 2017
The Health Promotion Board (HPB) is on the hunt for a media agency, which will be responsible for both online and offline media buying. The ...
Marina Bay Sands Concludes Media Pitch
21 September, 2017
Marina Bay Sands (MBS) has concluded its much-coveted media pitch after a five-month-long pitch process. The agencies appointed are OMD and Forward3D, which are tasked ...
R3 & The Marketing Society Co-Host A Power Lunch in Hong Kong
12 September, 2017
On 7th September, The Marketing Society and R3 hosted a Power Lunch in Hong Kong. The event gathered a diverse crowd of brand and agency ...
Changi Airport Group Calls Pitch for Creative and Digital Duties
17 August, 2017
Changi Airport Group (CAG) has called for a creative and digital pitch. Marketing understands that a tender briefing will occur this Wednesday, 16 August 2017, and the pitch ...
Liverpool FC’s Luis Garcia, Facebook, EDB, Mediacorp Join Mumbrella360 Asia Line-Upp
16 August, 2017
A trophy-winning Liverpool Football Club player and industry leaders from Facebook, the Singapore Economic Development Board, Nickelodeon, Accenture, Huawei and R3 have joined the speaker line-up for Mumbrella360 ...
Is the SME Mindset Towards Marketing Still 20 Years Behind?
7 July, 2017
SMEs are an important part of the ecosystem today but the truth is, they aren’t the brightest or savviest when marketing their companies or products. ...
Mastercard, Subway, IBM and MBS Gathered Alongside R3 to Discuss Digital Transformation
23 June, 2017
Top Asia Pacific marketers from Subway, Mastercard, IBM and Marina Bay Sands gathered alongside R3 and Mediacorp this week to discuss what the challenges were ...
#Automotive marketers might be restrained in their media spend, but they're still investing in marketing, says R3's Greg Paull.
https://digiday.com/marketing/a-downturn-in-media-spend-it-depends-automotive-advertising-is-slowing-while-cpg-accelerates/
Thrilled to announce that R3 has #acquired advertising intelligence platform, http://Adbrands.net (Adbrands)!
https://rthree.com/news/r3-acquires-advertising-intelligence-platform-adbrands/
In today’s bonus episode of Yeah, That’s Probably an Ad, @R3WW’s @gregpaull, @Forrester’s @jaypattisall and @IDComms’ @denfordtom take listeners back to the 80s to talk through holding company history and how the industry became as complex as it is today. https://adweek.it/3mdma2n
Insights from R3's Co-founder and Principal, @gregpaull at the Mirren Live conference. https://adage.com/article/agency-news/5-ways-agencies-should-handle-pitch-process/2417671