Using TikTok to Increase Your Return on Influencers
14 February, 2020
As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands.
News
NTUC FairPrice Calls for Creative Pitch
26 November, 2019
Singapore supermarket chain NTUC FairPrice is in the midst of calling for a closed door creative pitch. Marketing understands that the pitch will be handled ...
R3 Builds Its US Presence with Five Hires Across New York and Los Angeles
15 November, 2019
R3 builds its US presence across New York and Los Angeles with five new consultants who bring expertise in consumer-media insights, digital creative content marketing, ...
Discussing The Reality of Augmented Reality
15 November, 2019
On November 13th, the Brand Activation Tech and Experiential Committee of the Association of National Advertisers (ANA) held a meeting in New York that focused ...
Return on Influencers: The Future of TikTok
10 November, 2019
Earlier in November, R3 Co-Founder and Principal, Greg Paull, led a session at an Association of National Advertisers (ANA) Digital & Social Committee Meeting at ...
Dairy Farm Group Splits Creative Duties, Concludes US$50 Million Media Review
7 November, 2019
Dairy Farm Group has picked Omnicom Media Group for media duties, and split the creative remit between Omnicom Retail Group and Ogilvy, following a pitch ...
Matching the US on Fortune 500, Chinese Companies Are Now Going Global
21 October, 2019
R3's “China Brands Go Global” report explores the forces moving Chinese brands overseas and the role that culture, strategy and infrastructure play.
“The Inside of a Pitch” at The Drum’s Agency Acceleration Day APAC
20 October, 2019
R3's Co-founder and Principal, Shufen Goh, joined Jessica Davey of McCann Worldgroup and Joanna Jones from VICE on a panel discussing the inner workings of ...
Talking About The Future of Retail Marketing at ANA New York
19 September, 2019
R3 moderated a discussion with Trevor Summer, CEO of Perch and Fred Gerantabee, Global VP Digital Innovation at Coty on how retailers are utilizing digital experiences to enhance the shopping experience.
Growing Marketing Technology Expertise in Asia Pacific
18 September, 2019
As the understanding of what technology can do has been widely accepted and acknowledged, the conversation in our industry has evolved beyond the “what” to focus very much on the “how.”
R3 Partners with Campaign to Provide Business Intelligence to Asia-Pacific’s Marketing Decision-Makers
12 June, 2019
R3 and Campaign Asia-Pacific partner to launch CMO Outlook, a forecasting business intelligence network informed by senior marketing decision-makers in the region. Each participant in ...
R3 & ANA Marketing Futures Hosts Futures Forward Studio in Florida
18 May, 2019
R3 and ANA Marketing Futures presented the Futures Forward Studio to help marketers be better prepared for what's now, new and next in the world of innovation.
Product Placement & Destination Marketing at Mumbrella Travel Summit
7 May, 2019
R3's Elfrida Szeto moderated a discussion titled ‘Product Placement and Destination Marketing: The Crazy Rich Asians Bounce for Singapore' at Mumbrella Asia's Travel Marketing Summit.
SUTD Calls for Integrated Pitch
30 April, 2019
Singapore University of Technology and Design (SUTD) is on the hunt for a full-service integrated agency or a consortium of agencies to fulfil duties comprising ...
R3 Builds Its Senior Team with Two Promotions
22 April, 2019
April 2019 – R3 builds its senior team with the promotion of Jenny Ong and Thuy-My Nguyen to senior consultants. “As a company, we’ve embarked on projects that have ...
Greg Paull on Auditing Organizational Marketing Activities at IIA Australia’s Annual Conference
30 March, 2019
Greg Paull, Co-founder and Principal of R3, presented at the Institute of Internal Auditors (Australia) Conference which was held from 24th to 27th of March ...
Campaign360: The Finance & Marketing Therapy Session
22 March, 2019
R3 Co-founder & Principal, Shufen Goh participated in a panel discussing the relationship between marketing and finance at Campaign360,
At The Coachella of CPGs Not All the Stars Are Shining Brightly
1 March, 2019
R3's Greg Paull recaps the highlights and insights from the annual gathering of the Consumer Analyst Group of New York (CAGNY) where thirty-one CPG companies talk about performance and the future.
Health Promotion Board Concludes Creative Pitch
11 February, 2019
The Health Promotion Board (HPB) has appointed Publicis Singapore and Pico International, to support its integrated marketing activities following a pitch for three different agency services ...
Telkomsel Calls Multi-Agency Pitch
31 October, 2018
Indonesia’s largest mobile carrier, Telkomsel, has called a multi-agency pitch in Jakarta. The company is seeking three new agencies: a strategic brand lead, a creative production ...
