Singtel Launches Creative Pitch
26 October, 2016
Singtel is looking to appoint a new marketing communications agency roster for the next two years. According to a statement from consultants R3, charged with managing the
News
R3 Principal Talks Disruption and Consumer Experience at HSBC’s Digital Innovation Conference
24 October, 2016
R3 Principal and Co-founder, Shufen Goh, was the keynote guest speaker at the HSBC Digital Innovation Conference on October 12th, 2016. The conference brought together
New Balance to Bring on VML as Global Creative AOR
20 October, 2016
New Balance is poised to select VML as its global creative agency, following a competitive review, according to people with knowledge of the matter. R3 supported the review.
How Much of Marketing Can Realistically Be Taken In-house?
28 September, 2016
It’s fashionable to say that agencies are irrelevant and overpriced, and that marketers can take their entire operations in-house. In this blog post, R3’s principal and
Lowe’s Launches Media Agency Review After More Than 10 Years With OMD
28 September, 2016
Chain spent over $300 million on media last year Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since
Proximity China Wins Lucrative Social and Digital Account for Adidas After Competitive Pitch
18 August, 2016
Proximity China has won the lucrative digital and social account for Adidas China from VML after an exhaustive pitch. The agency, part of BBDO Worldwide,
New Balance Seeks Global Creative Agency
12 July, 2016
Arnold Was Incumbent on Account for More Than Six Years New Balance is looking for a new global creative agency, according to people familiar with
R3 Invests in China Consumer Analytics Specialist Bomoda
11 July, 2016
SHANGHAI - R3 has invested in Bomoda, a data-analytics company focused exclusively on the Chinese consumer. Bomoda, which has operations in New York and Shanghai, specializes
Asia’s CMOs Tackle Digital Disruption, Programmatic at AdTech Roundtable
24 May, 2016
Digital is pervading all areas of business today and its impact goes far beyond marketing. In response to high demand and interest in the topic,
Suntory Consolidates Media with Initiative Across Key Asia Markets
3 May, 2016
SINGAPORE - Cerebos has awarded IPG Mediabrands’ Initiative its consolidated regional media business in Thailand, Taiwan, Malaysia, Singapore and Hong Kong, following a pitch. The
R3’s Greg Paull Attends ANA Masters of Media Conference
27 April, 2016
R3 Principal & Co-Founder, Greg Paull, attended the ANA Masters of Media Conference in Florida last month. The conference included some great case studies on the
R3’s Adtech 40 Unearths Five Digital Demands on CMOs
27 April, 2016
First time global study of the 40 best examples of technology in advertisingUnique analysis of Best Practice in Digital MarketingCovering global, regional and local work
Your integrated marketing process may be costing you up to 19% more
25 April, 2016
We’ve all seen the Mad Men episode where Don Draper strides into the room and sells the client a complete idea. One client, one agency,
R3 to Co-Sponsor 2016 Advertising Financial Management Conference
24 April, 2016
R3 has been confirmed as one of a select group of sponsors for the upcoming ANA Financial Management Conference in Boca Raton in Florida. As
China CMOs Demand Measurement With the Rise of Ad Tech
23 April, 2016
Offline and Online linked measurement still an issueManagement pressure on CMO’s to drive revenue from digitalVendor and Agency quality still an issue January 2016, Shanghai
Pfizer Korea Awards Media Business to Omnicom Media Group
22 April, 2016
SOUTH KOREA – Pfizer Korea has awarded Omnicom Media Group its media duties for the market, following a media review. According to industry sources, it
R3 INTEGRATION 40
21 April, 2016
MARKETERS AND AGENCIES CHALLENGED, EXPLORING NEW WAYS TO DRIVE BETTER INTEGRATION New York – April 2nd, 2015 - The world’s best marketers and the agencies that serve
Doremus Named Lead Agency for Singapore Economic Development Board
19 April, 2016
The Singapore Economic Development Board (EDB), a lead government agency, has chosen the New York-based creative agency Doremus to head up its efforts to market Singapore as a premier
R3 Principal, Shufen Goh, Joins Project Reconnect Panel at #GMWKL
23 March, 2016
Last week, the Word Federation of Advertising held their annual Global Marketer Week in Kuala Lumpur, Malaysia, a four day-long event covering all things marketing.
R3’s Seema Punwani Attended Mumbrella Asia Awards as Jury Captain
21 March, 2016
R3 Principal Consultant, Seema Punwani, attended last week’s Mumbrella Asia Awards on March 17 at Singapore’s Shangri-La Rasa Sentosa Resort, acting as Jury Captain for three
.@fer_machado123, CMO @ Restaurant Brands International, discussed 10 things that made him proud in 2020, from how they handled the pandemic to how they continue pushing for progress around diversity and inclusion and much more. @BrandInnovators #BILivecast
3