This article originally appeared in Campaign US

Overall new business is down 29.9 percent in January to March 2020 versus the same period last year, figures from R3 Worldwide confirm.

The consultancy group’s latest statistics on wins and losses cements the ugly truth of COVID-19’s economic impact on advertising.

Global creative assignments have taken the biggest hit, with a revenue decline of 33.7 percent.

Greg Paull, principal at R3, said: “This decline won’t get any better through Q2 as more and more marketers delay, defer and de-prioritize activities, including agency reviews. The message to agencies is clear – hunker down for an annus horribilis.”

Top 10 Creative Wins – US/March 2020

Leo BurnettMarchUS CellularUS
Wunderman ThompsonMarchHSBCGlobal
Havas WorldwideMarchPillsbury Digital & SocialUS
Havas WorldwideMarchFunfetti Digital & SocialUS
VMLY&RMarchBASF AgriculturalUS
Duncan ChannonMarchFerrara Candy Company’s Black ForestUS
Cummins & PartnersMarchJeep/Fiat ProjectUS
Wunderman ThompsonMarchUnilever - Horlicks/VivaUS
Cummins & PartnersMarchAlfa RomeoUS

Top 10 Media Wins – US/March 2020

CaratMarchPandoraUS & Canada
InitiativeMarchGroupon ProjectUS
WMLY&RMarchBASF AgriculturalUS
Cogniscient MediaMarchMassachusetts Eye and EarUS
Universal McCannMarchShinolaUS

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