Marina Bay Sands Concludes Media Pitch
21 September, 2017
Marina Bay Sands (MBS) has concluded its much-coveted media pitch after a five-month-long pitch process. The agencies appointed are OMD and Forward3D, which are tasked ...
News
R3 & The Marketing Society Co-Host A Power Lunch in Hong Kong
12 September, 2017
On 7th September, The Marketing Society and R3 hosted a Power Lunch in Hong Kong. The event gathered a diverse crowd of brand and agency ...
Changi Airport Group Calls Pitch for Creative and Digital Duties
17 August, 2017
Changi Airport Group (CAG) has called for a creative and digital pitch. Marketing understands that a tender briefing will occur this Wednesday, 16 August 2017, and the pitch ...
Liverpool FC’s Luis Garcia, Facebook, EDB, Mediacorp Join Mumbrella360 Asia Line-Upp
16 August, 2017
A trophy-winning Liverpool Football Club player and industry leaders from Facebook, the Singapore Economic Development Board, Nickelodeon, Accenture, Huawei and R3 have joined the speaker line-up for Mumbrella360 ...
Is the SME Mindset Towards Marketing Still 20 Years Behind?
7 July, 2017
SMEs are an important part of the ecosystem today but the truth is, they aren’t the brightest or savviest when marketing their companies or products. ...
Mastercard, Subway, IBM and MBS Gathered Alongside R3 to Discuss Digital Transformation
23 June, 2017
Top Asia Pacific marketers from Subway, Mastercard, IBM and Marina Bay Sands gathered alongside R3 and Mediacorp this week to discuss what the challenges were ...
R3 Elevates Seema Punwani to Partner Role
26 May, 2017
Global consultancy R3 has promoted principal consultant Seema Punwani (pictured) to partner. Punwani joined R3 five years ago as a senior consultant with more than ...
R3 Attends the CMO Innovation Summit 2017
24 May, 2017
R3 Partner, Seema Punwani, attended the CMO Innovation Summit in Singapore on May 24 to moderate the CMO Strategy Panel: Serve Customers, Excel in Business- Digital Leaders’ ...
Complex Business Landscape Big Challenge for 41% Asian CMOs
21 May, 2017
About 41 per cent of CMOs in Asia said managing an increasingly complex business landscape as their greatest challenge, a new book from global consultancy ...
China’s CMOs Explore Internal & External Transformation at Shanghai Roundtable
12 May, 2017
R3’s Shanghai CMO Roundtable, held on May 11, 2017 at the Azul Tapas Lounge in Shanghai, connected senior marketers from Blue Air, Giti, Unilever, Philip’s ...
Singtel Concludes Creative and Digital Pitch, Appoints Four Agencies
3 April, 2017
Singtel has concluded its search for creative and digital agency partners. The tender was launched in October last year to assess and evaluate all shortlisted ...
AkzoNobel Appoints MullenLowe Group as Global Marketing Creative Agency Partner
30 March, 2017
The global hub will be run out of the MullenLowe Group UK office AkzoNobel Decorative Paints is pleased to announce the appointment of a new ...
CMOs Tackle Digital Transformation, Integration at NYC Roundtable
19 March, 2017
At the R3 New York Roundtable, discussion delved into the major challenges facing CMOs today, including getting integration right, the consumer journey and how large organizations can battle the “legacy disease.”
BMW Asia Confirms Creative Account Up For Grabs
15 March, 2017
The much awaited BMW creative account is up for grabs. According to sources, handling the pitch for the APAC market is pitch consultant R3. Marketing has reached ...
Publicis’ Starcom Wins Lowe’s First Media Agency Review in 10 Years
24 February, 2017
Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review. “Lowe’s continues to ...
Singtel Announces Creative Shortlist
30 November, 2016
Ogilvy, BBH, TBWA, nine others in four categories make the final round. SINGAPORE - Singtel has announced the shortlist for its creative-agency review, which began in ...
P&G, Unilever, Coca-Cola Lead The Way on Global Agency Relationships
31 October, 2016
Maintaining a strong relationship has never been tougher New study looks at 40 of the most enduring and effective partnerships Six areas for all marketers ...
Singtel Launches Creative Pitch
26 October, 2016
Singtel is looking to appoint a new marketing communications agency roster for the next two years. According to a statement from consultants R3, charged with managing the ...
R3 Principal Talks Disruption and Consumer Experience at HSBC’s Digital Innovation Conference
24 October, 2016
R3 Principal and Co-founder, Shufen Goh, was the keynote guest speaker at the HSBC Digital Innovation Conference on October 12th, 2016. The conference brought together ...
New Balance to Bring on VML as Global Creative AOR
20 October, 2016
New Balance is poised to select VML as its global creative agency, following a competitive review, according to people with knowledge of the matter. R3 supported the review. ...
