19 March, 2017
At the R3 New York Roundtable, discussion delved into the major challenges facing CMOs today, including getting integration right, the consumer journey and how large organizations can battle the “legacy disease.”
15 March, 2017
The much awaited BMW creative account is up for grabs. According to sources, handling the pitch for the APAC market is pitch consultant R3. Marketing has reached ...
24 February, 2017
Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review. “Lowe’s continues to ...
30 November, 2016
Ogilvy, BBH, TBWA, nine others in four categories make the final round. SINGAPORE - Singtel has announced the shortlist for its creative-agency review, which began in ...
31 October, 2016
Maintaining a strong relationship has never been tougher New study looks at 40 of the most enduring and effective partnerships Six areas for all marketers ...
26 October, 2016
Singtel is looking to appoint a new marketing communications agency roster for the next two years. According to a statement from consultants R3, charged with managing the ...
24 October, 2016
R3 Principal and Co-founder, Shufen Goh, was the keynote guest speaker at the HSBC Digital Innovation Conference on October 12th, 2016. The conference brought together ...
20 October, 2016
New Balance is poised to select VML as its global creative agency, following a competitive review, according to people with knowledge of the matter. R3 supported the review. ...
28 September, 2016
It’s fashionable to say that agencies are irrelevant and overpriced, and that marketers can take their entire operations in-house. In this blog post, R3’s principal and ...
28 September, 2016
Chain spent over $300 million on media last year Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since ...
18 August, 2016
Proximity China has won the lucrative digital and social account for Adidas China from VML after an exhaustive pitch. The agency, part of BBDO Worldwide, ...
12 July, 2016
Arnold Was Incumbent on Account for More Than Six Years New Balance is looking for a new global creative agency, according to people familiar with ...
11 July, 2016
SHANGHAI - R3 has invested in Bomoda, a data-analytics company focused exclusively on the Chinese consumer. Bomoda, which has operations in New York and Shanghai, specializes ...
24 May, 2016
Digital is pervading all areas of business today and its impact goes far beyond marketing. In response to high demand and interest in the topic, ...
3 May, 2016
SINGAPORE - Cerebos has awarded IPG Mediabrands’ Initiative its consolidated regional media business in Thailand, Taiwan, Malaysia, Singapore and Hong Kong, following a pitch. The ...
27 April, 2016
R3 Principal & Co-Founder, Greg Paull, attended the ANA Masters of Media Conference in Florida last month. The conference included some great case studies on the ...
27 April, 2016
First time global study of the 40 best examples of technology in advertisingUnique analysis of Best Practice in Digital MarketingCovering global, regional and local work ...
25 April, 2016
We’ve all seen the Mad Men episode where Don Draper strides into the room and sells the client a complete idea. One client, one agency, ...
24 April, 2016
R3 has been confirmed as one of a select group of sponsors for the upcoming ANA Financial Management Conference in Boca Raton in Florida. As ...
23 April, 2016
Offline and Online linked measurement still an issueManagement pressure on CMO’s to drive revenue from digitalVendor and Agency quality still an issue January 2016, Shanghai ...
