Marketing Interactive – Sentosa Development Corporation (SDC) has appointed R3 as its consultant for the management of its ad agencies. According to the tender on Gebiz, the appointment will be for a period of two years with the option to extend for another two years. Ebiquity was also eyeing for the account.
Shufen Goh, co-founder and principal of R3, told MARKETING-INTERACTIVE: “Sentosa has been a great partner for R3, with its ambition to transform the way it approaches brand and marketing, and our shared philosophy on building strong agency relationships to deliver business outcomes. We are delighted to be part of Sentosa’s future.”
SDC first called for the consultant pitch in July this year, adding that interested parties must have relevant proven track record and a minimum of three years experience in providing consultancy services for similar nature of services. Mira Bharin, SDC’s divisional director, marketing and guest experience, told MARKETING-INTERACTIVE then that the appointed consultant will develop and implement frameworks to build on the strengths of its agency relationships. The appointment also comes as SDC looks to drive greater integration of creative and marketing processes amid a dynamic and complex media environment, according to Bharin.