April 5 – In an ever-evolving landscape driven by technological advancements and shifting societal values, keynote discussions and presentations at the MediaPost Marketing Automotive Conference at the Javits Center in New York shed light on crucial aspects that are shaping the marketing automotive world.

The conference, attended by R3, focused on marketing conversations around the rise of digital-first strategies to the prominence of diversity, equity, and inclusion (DEI) initiatives for companies like Nissan, Hyundai, Subaru, and Toyota.

2023 has also witnessed a remarkable continuation of the electric vehicle revolution that has been steadily gaining momentum in recent years. With a growing emphasis on sustainable practices and the pressing need to reduce carbon emissions, electric vehicles have shifted from being a niche concept to a mainstream automotive trend.

Technological advancements and Government incentives and regulations aimed at reducing emissions have further accelerated the adoption of electric vehicles. As consumers become more environmentally aware and seek cleaner transportation alternatives, electric vehicles have become a focal point for innovation and market disruption.

Automotive dealers must look for new ways to reach tomorrow’s customers. Marketing tactics must adapt to the modern market, and dealerships that wish to remain competitive in a challenging environment riddled with supply-chain issues will need to focus on key differentiators.

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